Veronica Green-Gott — March 6, 2019 — March 6, 2019 There are many different types of corporate events. But depending on your goals and how much corporate event marketing experience you have, not all of them will be right for you. For example, if it’s your first event, I wouldn’t suggest hosting a panel of … Continue reading 6 Different Types of Corporate Events
Daniel Burrus — February 16, 2019 Follow @DanielBurrus — February 16, 2019 We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational differences in the workforce and what success means to both, especially in manufacturing. The Change Curve of Manufacturing In recent years, the change curve … Continue reading Changes in Manufacturing: How Will Different Generations Adapt?
Melissa Ingold — February 9, 2019 Follow @timefreedombiz — February 9, 2019 As a busy small business owner, it’s tempting to think, “Oh, I’ll get around to documenting standard operating procedures later. I’ve got other priorities now.” But take it from me, lovely, documentation should not wait. Having standard operating procedure templates, guides, and forms … Continue reading 7 Different Standard Operating Procedure Examples for Small Business
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing
Nasrullah Patel — January 8, 2019 Follow @Peerbits — January 8, 2019 Choosing a right engagement model is a very critical decision for the whole mobile app development process as it directly impacts its execution. Choosing an engagement model is like setting up the foundation on which the whole project stands. The type of engagement … Continue reading A Complete Guide to Understanding Different Kinds of Engagement Models [Infographic]
A PR exec sees an essential difference that will keep humans in the game. Barry Levine on July 30, 2018 Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will … Continue reading Why AI for PR may be different than AI for marketing
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
William Harris — March 19, 2018 Follow @wmharris101 — March 19, 2018 geralt / Pixabay Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of … Continue reading How to Sell More Products Across Different Social Media Channels
Riley Panko — March 2, 2018 Follow @RileyPanko — March 2, 2018 While the young may be categorized as the most technologically savvy, it’s true that people of all ages use social media apps. Having access to a huge network of friends and family in your pocket is appealing, and that fact registers in the … Continue reading How Different Generations Use Social Media Apps
Amanda Abella — February 23, 2018 — February 23, 2018 In my group coaching program, part of what I help students do is come up with a core offering. Once they have their one core offering, then they are encouraged to create offerings at different price points. There are several reasons why you want to … Continue reading 3 Reasons Why You Should Have Offers at Different Price Points