Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. By John Premkumar January 29, 2026 Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected … Continue reading Why agentic AI is different from traditional marketing automation
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025 Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies
Bluesky and Threads showed us very different visions for a post-X future The two text-based platforms share some of the same goals, but almost none of the same tactics for getting there. karissa bell Tue, Dec 31, 2024 Meta and Bluesky There’s no longer any question that Threads and Bluesky have created … Continue reading Bluesky and Threads showed us very different visions for a post-X future
August 06, 2024 The do’s and don’ts of working with 4 different types of communicators Whether dealing with aggressive, passive, passive-aggressive, or assertive communicators, tailoring your approach to each style is key. BY Leah Mether Effective communication is crucial for achieving successful outcomes in any interaction, whether in the workplace or personal life. But communication is … Continue reading The do’s and don’ts of working with 5 different types of communicators
Google, Meta, Microsoft Modality Features Show Different Future For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2024 Google plans to introduce a set of new machine learning (ML) features under the Google AI brand. One for the latest Pixel phone is expected next month and would offer a feature similar to Microsoft’s Recall. … Continue reading Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. Chris Wood on June 26, 2024 Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. … Continue reading Salesforce’s AI CEO explains why this new AI wave is different
An AI Performance-Based Search Company That Is Different by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2024 Intango launched a search division this week run by industry veteran Ido Amit. Amit, appointed head of search, brings nearly 15 years of experience from companies such as SimilarWeb, where he served as director of research and development. Previously, he … Continue reading An AI Performance-Based Search Company That Is Different
June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
Meta’s AI image generator struggles to create images of couples of different races The AI tool had a tendency to create depict people of the same race even when explicitly prompted otherwise. Karissa Bell Updated Thu, Apr 4, 2024 Screenshot via Meta AI Meta AI is consistently unable to generate accurate images for seemingly … Continue reading Meta’s AI image generator struggles to create images of couples of different races
By Michael Grothaus December 07, 2023 The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT. That’s according to decision intelligence company Morning Consult’s Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers … Continue reading Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023
