Tag Archives: Profiles

3 approaches to merging profiles when resolving identities

Identity Management

Managing customer profiles effectively can lead to better customer experience use cases. Chris Wood on July 25, 2023 Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How … Continue reading 3 approaches to merging profiles when resolving identities →

How unifying customer profiles is paying off for this iconic travel brand

Customer Loyalty Programs

Xanterra is using a customer “Golden Record” to deliver on its promise of personalized customer experiences. Jacqueline Dooley on June 23, 2022 Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share … Continue reading How unifying customer profiles is paying off for this iconic travel brand →

Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles

Social Media Presence

Laura Spawn December 8, 2021 Love it or hate it, social media is here to stay. Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage with companies that share their values and that can help … Continue reading Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles →

5 Tips to Easily Enhance Your Employee’s Profiles

Employee Management

Sarah Bentley July 24, 2021 Consistently branding is a top priority for any organization, large or small. However, branding doesn’t only include your company’s website and social platforms. How your employees show up on LinkedIn is just as important as how your website and company page appear. Your LinkedIn Page is not only a gateway … Continue reading 5 Tips to Easily Enhance Your Employee’s Profiles →

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

Facebook Advertisement

The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it →

5 Reasons Your Employees Should Have Strong LinkedIn Profiles

LinkedIn Business

Charlotte Rowe — June 25, 2019 — June 25, 2019 ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes … Continue reading 5 Reasons Your Employees Should Have Strong LinkedIn Profiles →

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram For Business

Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018   Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps →

Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]

Social Media Utilization

Brian Wallace — February 9, 2018 Follow @nowsourcing — February 9, 2018 Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there … Continue reading Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic] →

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