Michael Ullman — November 2, 2017 Follow @ecomresults — November 2, 2017 Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an … Continue reading How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing
Eric Johnson — November 2, 2017 — November 2, 2017 Today is the Best Day to Start Your Christmas Campaign Daria-Yakovleva / Pixabay It’s early November, the most controversial time of the year. Why? Because for some, it’s the unofficial start of the Christmas season. For others, the holiday season doesn’t start until December 24th. … Continue reading Christmas: If You’re Not “Too Soon” You’re “Too Late”
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Patrick Antinozzi — October 19, 2017 Follow @pattitudez — October 19, 2017 “How do you find the time to do all of that?” This is one of the most common questions I receive from readers, followers, friends and colleagues. And, as it turns out, the answer is really simple. In fact, that answer is contained … Continue reading 11 Deceptive Ways You’re Wasting Your Most Valuable Resource
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side. Megan Krause on October 16, 2017 Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where … Continue reading 5 things you’re doing that drive your freelance writers crazy
Mark Miller — September 28, 2017 Follow @MMtwopointfive — September 28, 2017 Imagine this scenario that as a marketing talent agency we see happens with some frequency among marketing professionals who are poised to make a big career move. After a lengthy recruitment and interview process, you’ve been offered a great new marketing job that … Continue reading The Best Way to Respond if You’re Given a Counteroffer in Marketing
Amanda Abella — September 21, 2017 — September 21, 2017 I’ve been in the freelancing game for a while now. I have seen the content marketing industry go from nothing to millions. And I’ve gone from making $ 5 in a month to getting paid hundreds of dollars for one blog. I’ve also been coaching … Continue reading Here’s Why You’re Not Getting Paid By Clients
Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional
Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Amanda Abella — September 14, 2017 — September 14, 2017 JESHOOTS / Pixabay Around this time last year, I started focusing on how to make money passively. Since then, I’ve been able to increase my passive income from a few dollars per month to averaging a few hundred dollars per month. In August, it was … Continue reading How to Make Money Passively When You’re Not Actually Working
