Amanda Strouse — September 9, 2017 — September 9, 2017 Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what … Continue reading 12 Common Reasons Why You’re Not Attracting Customers to Your Website
Mark Lerner — August 7, 2017 Follow @LernerMark — August 7, 2017 350543 / Pixabay How do you keep millennials satisfied at work? What do they really want? Free lunches, monthly raises, a standing desk that doubles as a ping pong table with a built-in snack fridge? It’s not that complicated. According to an extensive … Continue reading The One Thing Millennials Want in a Job (That You’re Not Giving Them)
Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone
Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Kent Campbell — June 20, 2017 Follow @reputationx — June 20, 2017 All of us in the modern world, from individuals to businesses to public organizations, have two identities: the one that exists in real life, and the one that lives online. Your online reputation can be fickle, plummeting overnight faster than a dissatisfied customer … Continue reading 8 Reputation Statistics That Affect How You’re Seen Online
Joe Escobedo — June 20, 2017 Follow @RealJoeEscobedo — June 20, 2017 Have you ever met someone at a party who only talked about himself? Instead of wanting to start a relationship with him you probably felt like Arnold in the image below. (Source: Kindergarten Cop) For brands, the same theory applies to your LinkedIn … Continue reading The Terrible LinkedIn Mistake You’re Making
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017 Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data
Arik Hanson — June 15, 2017 — June 15, 2017 A couple weeks ago, I wrote a post about how I believe (most) brand-side folks are less networked than their agency peers. Pretty sure that post ruffled a few feathers among my brand-side friends (but, like I said in the post, there are exceptions–and I … Continue reading You’re Not a Blogger Until You’ve Offended Someone
Katharina Cavano — May 26, 2017 — May 26, 2017 Recently, our VP of Marketing Joel Mier, shared a story with the Contactually team about how he did some networking while on vacation with his family in the Cayman Islands. Joel moonlights as a Marketing professor at the University of Richmond and a few months … Continue reading How to Network While You’re on Vacation
Don Dalrymple — May 5, 2017 Follow @dondalrymple— May 5, 2017 “The future belongs to those who learn more skills and combine them in creative ways.” ~ Robert Greene Things work … until they don’t. We bought stories previously that made sense. Advertising works because people pay attention. A horse and buggy is the way … Continue reading Reinvent Yourself Before You’re Forced To
