Tag Archives: Year

5 Data-Driven Resolutions for a Great Email Year in 2022

Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022 →

Marketers: Where will you be a year from now?

Marketing Trends

Three aspects of your career in marketing to think about and maybe change in the New Year. Ryan Phelan on December 22, 2021 I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this … Continue reading Marketers: Where will you be a year from now? →

12 Ways to Breathe New Life into Your Social Media Strategy Next Year

Social Media Strategies

Young Entrepreneur Council December 22, 2021 When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn’t perform in the way that they hoped, but, maybe due to a lack of resources or know-how, they plan to use the same strategy again in … Continue reading 12 Ways to Breathe New Life into Your Social Media Strategy Next Year →

Another Year Like This Won’t Do

Year Review

Nina Fountain December 18, 2021 Will this year be like last year? At the end of 2020 you probably heard this so often – “Hopefully it will be a better year next year”. So as 2021 has kicked off, people everywhere are anticipating a return to some sort of normal. However in late January this … Continue reading Another Year Like This Won’t Do →

Why 2021 Wasn’t a Good Year For Thought Leadership

Leadership Engagement

Marc Jadoul December 7, 2021 “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success. Over time, they create a dedicated group of … Continue reading Why 2021 Wasn’t a Good Year For Thought Leadership →

Cyber Monday set to be biggest spending day of year

Cyber Monday

Updated. E-commerce is up overall for the month of November. Chris Wood on November 29, 2021 = Adobe projects between $ 10.2 and $ 11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when … Continue reading Cyber Monday set to be biggest spending day of year →

Will 2022 Be Addressable’s Breakout Year?

Forecasting

Will 2022 Be Addressable’s Breakout Year? by Karlene Lukovitz @KLmarketdaily, November 12, 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this … Continue reading Will 2022 Be Addressable’s Breakout Year? →

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

B2B B2C Trends

Young Entrepreneur Council November 11, 2021 The end of the year is traditionally a time of purposeful thought and self-reflection — even for businesses. For those B2C businesses looking to improve their efforts in the coming new year, reflecting on what went well and what didn’t during 2021 is a good place to start. For … Continue reading B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year →

Speed matters: 3 ways to win with marketing velocity in the new year

Marketing Transformation

Learn what tools can help you meet new expectations and demands of your customers. Cynthia Ramsaran on November 8, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe … Continue reading Speed matters: 3 ways to win with marketing velocity in the new year →

Holiday shopping this year may be back to normal

Holiday Shopping

A new international survey from Bazaarvoice sees consumer spending stabilizing. Kim Davis on October 28, 2021 Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more. Based on a survey of 6,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, Bazaarvoice finds … Continue reading Holiday shopping this year may be back to normal →