Tag Archives: Year

Pandemic-Influenced Trends Impacting eCommerce One Year Later

Liz Armbruester May 10, 2021 Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety … Continue reading Pandemic-Influenced Trends Impacting eCommerce One Year Later →

Attending the First In-Person Industry Event in Over a Year

Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year →

The Year in SEO Strategy

Dave Sutton March 26, 2021 You may wonder why I’ve spent so much time writing on search strategy and search engine optimization (SEO) this year. The answer is that critical importance of SEO strategy for brands was vastly accelerated by the pandemic. According to the US Department of Commerce, consumers spent $ 861.12 billion online … Continue reading The Year in SEO Strategy →

What CMOs Know: They Expect An Uptick In Digital Spending This Year

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year →

Instagram Marketing Trends 2021: 8 Trends That Will Rock Your Feed This Year

Pawel Grabowski February 1, 2021 Have you set up marketing goals for this year? Ready to explore the biggest Instagram marketing trends that will shape your strategy for the coming year? In this post, we’ll go through eight of the biggest trends on Instagram right now. You’ll see what’s hot, and we’ll show you where … Continue reading Instagram Marketing Trends 2021: 8 Trends That Will Rock Your Feed This Year →