Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting. Winston Burton on June 8, 2016 With the rise of SEO platforms and enterprise-level technology, we are drowning in … Continue reading Is your SEO data steering you wrong?
by Lacy Boggs June 3, 2016 Follow @blogspiration42June 3, 2016 A student in the private Facebook community for Content Intelligence Academy (née Blogstorm) recently asked about monetizing her blog posts, and shared a link to one she had done as an example. And so I asked her how well it was converting for her — … Continue reading Why Monetizing Your Blog Posts is the Wrong Idea if You Own a Business
by Andrew Raso June 2, 2016 Follow @marketinggurus3June 2, 2016 Local SEO has quickly become a booming SEM strategy in recent years. As a case in point, “Near me” search interest has increased 34X since 2011, and it’s doubled in the last year alone. Further, according to Google, local searches send 50% of mobile visitors … Continue reading The 5 Things Most Small Businesses Get Wrong with Local SEO
by James Potter May 28, 2016 Follow @thelinkedinmanMay 28, 2016 I’m hoping that most of you use LinkedIn regularly to post status updates, join groups and comment on discussions, as well as looking up people you are going to meet or would like to connect with. These are all positive actions that can help you … Continue reading Are You Doing the Right or Wrong Things on LinkedIn?
by Heather Lloyd-Martin May 10, 2016May 10, 2016 Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an agency client that outsourced their SEO. The agency wrote the copy. The SEO researched the keyphrases, inserted … Continue reading Your SEO Could Be Wrong…
by Dale Keipert March 6, 2016 Follow @360InteractiveMarch 6, 2016 Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO). We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan. There are 4 main parts … Continue reading You’re Probably Worrying About The Wrong Thing – Part 2
by Dale Keipert March 4, 2016 Follow @360InteractiveMarch 4, 2016 The majority of business owners and marketers are focusing just on the traffic that is coming to their website. Getting more traffic is the only goal and most of the time, the only thing that gets any attention. So, they spend all of their digital … Continue reading You’re Probably Worrying About The Wrong Thing
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016 Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
by Suzanna Colberg February 23, 2016February 23, 2016 When it comes to the interview process, we all want to believe our judge of character will be a good enough predictor to peg candidates who will succeed and even flourish in our organizations. It’s natural to feel that by interacting with someone directly, you’re going to … Continue reading How to Use the Right Interview Process to Avoid the Wrong Hire
by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
