Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Kath Pay on June 8, 2023 Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of … Continue reading Holiday email opt-outs: Right intentions, wrong response?
apparel What’s Wrong With AI-Generated Models In Apparel Ads? by Todd Wasserman , Staff Writer, March 30, 2023 Levi’s has gotten some flak for its use of AI-generated models in ads, a move it claims will increase the “number and diversity of our models.” The Cut asked “Levi’s, can’t you just… hire diverse models?” and … Continue reading What’s Wrong With AI-Generated Models In Apparel Ads?
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights
By Puneet Sandhu January 27, 2023 When I look back at the managers I’ve had since the beginning of my career, it’s clear to me—now, having done years of people management experience myself—that some of them should never have been given that responsibility. In talking to friends and coworkers, I realize just how shockingly … Continue reading Why the wrong people are promoted to management— and how to change it
By Clint Rainey November 17, 2022 A new joint venture between JPMorgan Chase and a billion-dollar real-estate developer is putting America’s largest bank on the path to becoming the landlord for thousands more U.S. rental homes. According to an announcement, JPMorgan has formed a joint venture with Haven Realty Capital to purchase and develop … Continue reading JPMorgan Chase wants to be your landlord. What could go wrong?
By Filippo Menczer October 28, 2022 Elon Musk’s acquisition of Twitter on October 27, 2022, has triggered renewed debate about what it means for the future of the social media platform, which plays an important role in determining the news and information many people—especially Americans—are exposed to. In addition to expanding Twitter’s … Continue reading What Elon Musk gets wrong about free speech, Twitter bots, and content moderation
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve. William Terdoslavich on September 27, 2022 It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. … Continue reading How marketing campaigns can go wrong
Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
By Porter Braswell June 28, 2022 In the beginning of 2020, when the pandemic first hit and businesses started to realize its economic implications, guess which jobs were some of the first on the chopping block? If you guessed jobs in Diversity, Equity and Inclusion (DEI), you’re absolutely right. In the frenzy of … Continue reading This is what companies get wrong when hiring a Chief Diversity Officer
49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
