Tag Archives: Wrong

Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?

Streaming Services

Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022   YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? →

This is what companies get wrong when hiring a Chief Diversity Officer

Corporate Appointments

By Porter Braswell     June 28, 2022 In the beginning of 2020, when the pandemic first hit and businesses started to realize its economic implications, guess which jobs were some of the first on the chopping block? If you guessed jobs in Diversity, Equity and Inclusion (DEI), you’re absolutely right. In the frenzy of … Continue reading This is what companies get wrong when hiring a Chief Diversity Officer →

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands

Consulting Engagement

49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands by Laurie Sullivan  @lauriesullivan, April 25, 2022 The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands … Continue reading 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands →

Everything wrong with your workplace is hiding in plain sight

Workplace Evolution

By Amira Selim   February 04, 2022   The most authentic space in the workplace is the bathroom. It’s the place where employees go to find momentary solace, to break down, to text their significant other, to face themselves in the mirror. Office bathrooms (or their pandemic alternative, the private Slack channel) are where workers … Continue reading Everything wrong with your workplace is hiding in plain sight →

Top 5 Reasons Why Some Hate Annuities and Why They’re Wrong

Marketing Attribution

Jordan Bishop December 28, 2021 There’s no question that annuities have their share of detractors. Some people complain about the fees associated with annuities, while others don’t like the idea of tying up their money for a set period of time. But are these criticisms really justified? Let’s take a closer look at five common … Continue reading Top 5 Reasons Why Some Hate Annuities and Why They’re Wrong →

Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

Social Media Utilization

Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021 →

Where Companies Go Wrong With Training and Development

Training Systems

Revanth Periyasamy July 15, 2021 Learning & Development (L&D), often called training and development, forms a major part of your talent management strategy and is designed to align group and individual goals with the organization’s overall vision. Training and Development help employees build their skills and perform well in existing roles. The shift towards a … Continue reading Where Companies Go Wrong With Training and Development →

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