by Jayden Chu March 23, 2016 Follow @jaydenchuMarch 23, 2016 Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to … Continue reading Email Writing Tips to a Better Lead Generation Campaign
by Andy Merchant February 29, 2016 Follow @andymerchFebruary 29, 2016 Before the reader can see what your blog looks like, they will first take a look at your headline. If it sounds boring, the odds are that the reader will not read beyond it. Let us move beyond those headlines that are a little more … Continue reading 12 Top Tips For Writing Catchy Blog Post Headlines
by Laura Cole February 24, 2016February 24, 2016 Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource … Continue reading The Art of Content Creation: The Technical Side of Writing a Blog Post
by Bob Woods February 11, 2016 Follow @socialsalesbobFebruary 11, 2016 As a speaker, author, writer, trainer and coach in the Social Selling arena, it’s pretty easy to get people interested in a system of processes and strategies that leverage social platforms like LinkedIn and Twitter to build their businesses. I mention all of the ways … Continue reading Influence & Gain Success in Social Selling Without Writing (Much)
by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
by Al Gomez January 24, 2016January 24, 2016 It’s no secret that content marketing will play a HUGE role in 2016 and beyond. Aside from the fact that people these days consume a lot of content in different forms (text, video, images, podcasts, etc.), content marketing has plenty of benefits that include: brand awareness, customer … Continue reading 6 Straight Content Writing Tips for a Better Blog
by Cent Muruganandam January 24, 2016 Follow @centmuruJanuary 24, 2016 There are almost 54 Million Americans who are considered freelancers and the number of freelance writing gigs are on a sharp incline. The typical freelance writer is a young female, well-educated degree holder who earns 10K part-time income on the side because she hates her … Continue reading The Best and Worst of Freelance Writing Gigs [Infographic]
by Megan Hicks January 20, 2016January 20, 2016 Social media marketing (SMM) is one of the best ways to reach your fans. Real time sharing and the ability to ride your consumers’ emotional waves provide a marketing opportunity that can’t be competed with. Facebook provides businesses and nonprofits with some of the deepest insights available. … Continue reading Using Emotional Triggers When Writing Facebook Posts
by Ray Manley December 14, 2015 Follow @rbmanleyDecember 14, 2015 Did you catch all of the mistakes in the headline of this article? If you did, congratulations – you’re a grammar and spelling expert! If you didn’t get them, then you need to take a refresher course before you start writing for publication. See, here’s … Continue reading How to Avoid Blog Writing Grammer Error’s and Misspellings!
by Claude Harrington December 14, 2015December 14, 2015 No matter the style or subject matter, every explainer video begins with a script. This is your blueprint for all the steps ahead. And because there are so many steps ahead (design, storyboard, animation, etc.) it’s easy to forget about all the steps that come before writing … Continue reading 4 Tips For When You Start Writing An Explainer Script
