by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across
by Elizabeth Dyrsmid December 1, 2015December 1, 2015 Today we are taking a look back at an interview we did with Brian Clark from Copyblogger.com. Brian built a very successful business around his content marketing strategy and we are going to apply some of his advice to answer these two questions: Can content marketing work … Continue reading How to Blog Successfully Without Writing Your Own Content
by Lucy Barret November 30, 2015November 30, 2015 Marketing has so many subdivisions, sometimes it’s hard to keep track. Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple. What’s so tricky about it, you ask? It’s just writing… No. Not everyone can write something that speaks to their … Continue reading 20 Things to Remember for Writing the Perfect Blog Post
By Hollie Whitehead November 25th, 2015 When it comes to SEO we’ve all heard that “content is king” and the better yours is the more likely you are to rank higher. While this might be great for companies with dedicated staff writers, many people end up as dedicated content writers without any training. Instead of … Continue reading 4 Tips To Help You Master SEO Content Writing
by Chelsea Alves November 14, 2015November 14, 2015 A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new supporters and helps engage them in your mission. And when done correctly, a welcome email makes recipients feel … Continue reading 8 Tips for Writing an Effective Welcome Email
by Tali Chen November 13, 2015November 13, 2015 Writing effective lead nurture emails is as much craft as it is art, and as with any craft, the key to doing it better is repeatedly doing it. And again, and again. There’s a reason why we’re seeing above average email response rates in virtually all our … Continue reading 4 Approaches for Writing Effective Lead Nurture Emails
by Janice Kersh November 10, 2015November 10, 2015 In the realm of writing, one could easily confirm that blogging is more of a science than an art. Great content is key to any great blog, but if that’s the only thing you have to offer, then your blog isn’t likely to go anywhere. There is … Continue reading 7 Deadly Sins of Blog Post Writing
Idan CarmeliOctober 29, 2015 Once upon a time, in a galaxy far away, someone wanted to convey a message in a short manner, clear and to the point, in order to sell their goods to their fellow men. Since it was a long time ago, that specific story ended in violence and mud, but the … Continue reading A Few Quick Tips for Writing Great B2B Marketing Emails
Dani ZehraOctober 13, 2015 Entrepreneurship is like a rising superstar these days. People are coming up with new and innovative ideas and many of them are getting decent funding to run their own show. But guess what? Very few of these businesses are surviving. So here comes the death of stardom! Here’s a not so … Continue reading Things to Consider When Writing a Business Plan
InklyoOctober 8, 2015 Writing a blog post should be entirely about helping your readers. Even though you are ultimately promoting yourself, your business, or your brand, self-promotion should take place behind the scenes. That’s what search engine optimization (SEO) is all about. Underutilizing the tools at your disposal is dangerous, and it will drown your … Continue reading The Ultimate Blog Writing And SEO Checklist
