By Stephanie Norman June 22nd, 2016 Successful Content Marketing without Writing Content? It’s Possible when You Follow These Tips! Without a well-planned content marketing strategy, your business/blog/website won’t reach a great number of potential consumers. The creation and promotion of high-quality content remains an inevitable part of everyone’s plan for online marketing. The task of … Continue reading Successful Content Marketing Without Writing Any Content
by Jeremy Durant June 21, 2016 Follow @BopDesignSDJune 21, 2016 Alright, so the title here sounds a little harsh. Let me explain. Your B2B website should be a living, breathing resource center for potential and current clients. The blog is at the center of this resource as a content marketing tool for continually adding fresh, … Continue reading Stop Writing Blogs About Your Products and Services
by Alden Morse June 16, 2016June 16, 2016 Mobile order writing allows a field sales team to eliminate paper from their ordering process, reducing the number of people involved in getting orders filled, and increasing order accuracy. Rather than carting around catalogs and order forms, you can take a mobile device loaded with the mobile … Continue reading Order Writing Best Practices for Field Sales Teams
by Benjamin Shepardson June 13, 2016 Follow @nostop_contentJune 13, 2016 They say content is king; so imagine the headline as the crown. Catchy headlines are critical in capturing readers’ attention. Readers have a tendency to skim or scan content, especially when reading online, and so headlines are an important tool in creating successful content. Strategies … Continue reading 7 Ways to Master the Art of Writing Catchy Headlines
by Lisa Merriam May 27, 2016 Follow @ldmerriamMay 27, 2016 These blog writing tips will help you publish high-impact articles that find a relevant audience. You need more than clever content; you need good presentation that pays attention to structure, format and SEO. 1. Pick a central keyword or phrase. Think about what terms a … Continue reading Blog Writing Tips for High-Impact Results
by Matt Brennan May 5, 2016 Follow @MattLBrennanMay 5, 2016 Writing a blog is a necessary part of any business’s marketing strategy in today’s business economy. Without a little bit of planning and forethought a blog can be an overwhelming experience. Before You Begin Writing a Blog Develop an idea for how often you want … Continue reading What to Do Before Writing a Blog
by Matt Brennan May 3, 2016 Follow @MattLBrennanMay 3, 2016 Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in … Continue reading Writing a Call to Action that Sells
by Virginia Franco May 1, 2016 Follow @VAFrancoResumesMay 1, 2016 Journalists refer to the “lead” as the first few sentences that quickly tell the reader what the story is about. The phrase “never bury the lead” is one that Journalism students here from year one – as they know that doing so is a one-way … Continue reading The Biggest Resume Killer? Ignoring Lessons from News Writing
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Laura Cole April 25, 2016April 25, 2016 While there are some industries in which individuals can succeed with a narrow skill-set, there are others where a diverse portfolio of attributes are required. Take the watch making industry, for example, where it is believed that operators are required to master a total of 32 techniques … Continue reading The End Of The Blogger: Why Contributors Need So Much More Than Writing Skills
