by Katie Cooper July 10, 2016 Follow @loopthecoopJuly 10, 2016 You probably have a gut feeling that your business should be tweeting or maintain an active Facebook presence. You know social media is a means to open up a dialogue with your audience and advertise your brand – and you probably use it personally to … Continue reading Statistics That Prove Social Media is Worth Investing In
by Brooke B. Sellas July 6, 2016 Follow @madSMscientistJuly 6, 2016 A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B Squared. But with Facebook’s newest algorithm update, is engagement on … Continue reading Is A Facebook Engagement Strategy Worth Having Now?
by Greetje den Holder July 2, 2016 Follow @GdenHolderJuly 2, 2016 As I am an online entrepreneur, I love making my money online. My two businesses only have a website, so I do not own brick-and-mortar stores. I wanted to write a blog about how you can make more money online, focusing on websites that … Continue reading Making Money Online: Is It Worth Your Costly Time?
by Lacy Boggs June 24, 2016 Follow @blogspiration42June 24, 2016 How serious are you about using your blog to grow your business? Over the last couple of weeks, I’ve been working on debunking the myth that you can’t sell from your blog. (You totally can, you just have to do it right.) Hopefully by now … Continue reading What is a Blog Post Worth to Your Business? How to Calculate ROI of a Blog Post
by Jacky Tan June 22, 2016 Follow @zqtanJune 22, 2016 [Credits: WhatsTrending.com] Recently while browsing my Facebook news feed, I saw a sponsored ad about a shop in Singapore celebrating its 40,000 pages likes on Facebook. And they will be holding an in house promotion event just to celebrate this. I was thinking (in Singlish), … Continue reading 7 Reasons Why Facebook Page Likes Are No Longer Worth Celebrating
by Cory Treffiletti, , Featured Contributor, (09 June, 2016) Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or Snapchat, I would be pretty stoked by what I read! These platforms are growing rapidly, and what … Continue reading A Picture Is Worth A Thousand Words (& Clicks)
by Ben Plomion June 7, 2016 Follow @benplomionJune 7, 2016 The old adage “A picture is worth a thousand words” has been around in one form or another since at least the 1920s, but it’s more true than ever today in a world where image-capturing devices are ubiquitous and the sharing of images takes way … Continue reading If an Image is Worth 1,000 Words, Who’s Really Talking the Most About Your Brand Online?
by Personal Branding Blog May 7, 2016May 7, 2016 When it comes to you as a person and your brand, society in general tends to declare that characteristics such as humility, or even reticence, are best. And while no one truly likes a conceited know-it-all, I am here to assert that displaying that you are … Continue reading Show Your Worth
by Jessica Bowers March 15, 2016March 15, 2016 Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy and providing information your potential customers want? Email: It’s a great way to communicate with others, send documents or pictures, … Continue reading Prove Your Company’s Worth Through Email Marketing
by Chris Boyles January 28, 2016 Follow @chrsboylsJanuary 28, 2016 While the death of the home page may be exaggerated, it’s certainly on life support. What’s killing it off? Social media and other content distribution platforms that drive traffic directly to individual pages. According to Columbia University journalism professor Jeff Jarvis, fewer than 10% of … Continue reading 3 Ways to Make Your Blog’s Home Page a Destination Worth Bookmarking
