by Susan Friesen Follow @https://twitter.com/eVisionMediaSeptember 19, 2016 As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to … Continue reading Is Social Media Really Worth It For A Small Business?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. Jacob Baadsgaard on September 16, 2016 These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems … Continue reading Bidding on the competition: Is it really worth it?
by Steve Hamm Follow @maasprosrduSeptember 12, 2016 If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, … Continue reading Internet Marketing Services for Small Businesses: Why It’s Worth It
by Lee Vann, Columnist, September 8, 2016 Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference … Continue reading Why Targeting Hispanics Online Is Worth The Money
by Lucia Martincekova Follow @LumiSionnainAugust 10, 2016 Working in SEO requires being on a constant lookout for new trends and technologies, as well as keeping up with ever changing recommendations from Google. Axioms and facts that were valid and religiously followed a year ago may not be true today. This means that we – SEOs … Continue reading 7 Cheat Sheets Worth Bookmarking for Every SEO
by Amanda Murray Follow @amanda1murrayAugust 23, 2016 When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. … Continue reading DIY Websites for Small Businesses: Are They Worth it?
August 2, 2016 When an employee is engaged, they go above and beyond their normal duty. An employee that is going above and beyond will be more productive for your organization, leading to higher profits. Unfortunately though, many leaders aren’t convinced that it’s worth it to invest in employee engagement. Here are 12 reasons why … Continue reading Why Employee Engagement Is Worth Investing In
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
August 4, 2016 Like all things digital these days, trying to stay ahead of video production trends is difficult to do! At the core of what we believe at StoryTeller is that remarkable storytelling is remarkable storytelling, regardless of the medium. Certain products and services enhance the story (or distract the viewer!) although, as I’ve … Continue reading 5 Video Production Trends Worth Watching
Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off. Jacob Baadsgaard on July 21, 2016 You may have heard the news when … Continue reading Is your online marketing agency relationship worth saving?
