Liz Bardetti — June 23, 2017 — June 23, 2017 Tumisu / Pixabay Any change in presidential administration is bound to cause changes in national philanthropy, but there hasn’t been an effect like this in recent memory. With the election of President Donald Trump and associated cabinet picks, philanthropy has seen explosive and immediate changes. … Continue reading 5 Philanthropy Trends Worth Your Energy
Rob Wood — June 21, 2017 — June 21, 2017
Brooke B. Sellas — April 19, 2017 Follow @madSMscientist— April 19, 2017 Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are … Continue reading What’s Worth Posting? Try These 7 Plug & Play Social Media Posts
Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
Maris Callahan — February 8, 2017 — February 8, 2017 Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if … Continue reading Are the New Domain Extensions Worth It?
Dustin Ford — November 18, 2016 — November 18, 2016 Blogging has seen a rollercoaster ride in the past few decades. From its rise in the 90’s to its legendary fall in the early 2000’s, we have seen it come and go as a trend and source of income. In this day and age, the … Continue reading How to Set Up Multiple Blogs and Why It’s Worth It
Kasia Perzyńska — November 7, 2016 — November 7, 2016 My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to … Continue reading Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention
by Lee Vann, Columnist, October 3, 2016 In August, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its … Continue reading Why Targeting Hispanics Online Is Worth The Money
by Matt Goldman Follow @TheOriginalBullSeptember 21, 2016 Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales. Before we talk … Continue reading Social Selling is an Avenue Worth Exploring
by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional
