Why Performance Media No Longer Works by Bill Durrant , June 17, 2022 It used to be that as an advertiser, you could scale your business and succeed using just Google and Facebook (and eventually Amazon). You could track the most recent sources and behavior of all your conversions and understand who your customers were … Continue reading Why Performance Media No Longer Works
Michael Abetz Last updated: 13 April 2022 The official Cricket Australia account on Twitter @CricketAus announced collectible NFTs are on the way for Australian cricket fans. The move is in partnership with Rario an officially licensed NFT marketplace for cricket NFT collections, and NFT company Blocktrust. A new section of the Cricket Australia website has … Continue reading Australian Cricket NFT collection in the works
Deanna Ritchie January 11, 2022 Let’s not beat around the bush. When it comes to retirement, Americans are undersaving. How bad is it? Well, according to PwC’s Retirement in America report, one in four Americans don’t have any retirement savings. But, what about those who are saving? It’s not nearly enough. “Those that are [saving], … Continue reading An Introduction to Annuity: How Automatic Enrollment Works
Ian Dainty November 19, 2021 Suffice to say that when it comes to “remote working,” I’ve done it. So, when the rest of the world suddenly joined me in the practice, back at the start of this long global pandemic, you can assume that, sure, I had an opinion. There are so many empty buildings … Continue reading I’ve Been Doing It for Close to 30 Years, and It Works For Me, but Will It Work For You and Your Business?
5 Way To Tell If Your Website Works by April Obeidzinski , August 26, 2021 The following was previously published in an earlier edition of Marketing Insider. Aside from the obvious indicators of a bad website, such as only having a single landing page, bad copy, or poor visuals, here are ways to determine … Continue reading 5 Ways To Tell If Your Website Works
Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?
It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data
Laura Krajewski June 28, 2021 Designing an effective training program in a call center is no easy task. Sure, your onboarding may be sufficient for new hires. But as those new hires become seasoned employees, their initial training fades, and you need to supplement it with new knowledge. Why? Well-trained call center agents are essential … Continue reading 4 Steps to Build a Call Center Training Program that Works
Ganesh Shankar June 22, 2021 Let’s not sugarcoat it: responding to requests for proposals (RFPs) prior to automation was brutal. Like doing your taxes, you knew there was likely a payoff, but you procrastinated going through the rigamarole for as long as possible. Proposal management teams of yesteryear relied on antiquated processes, redundancy, and inefficiency, … Continue reading RFP Automation: What It Is, How it Works, and Best Practices
Tom-Chris Emewulu March 16, 2021 Industry data puts the savings from automated chargeback management 45% less than manual processes, but that’s not the full story. Before taking a deep dive into the merits of adopting automated chargeback management and how to go about it, let’s make a quick detour. Let’s examine why e-commerce merchants seemed … Continue reading What You Should Know About Automated Chargeback Management (and How It Works)