By The Conversation December 01, 2023 In late November, the board of OpenAI, creator of the popular ChatGPT and DALL-E artificial intelligence tools, fired Sam Altman, its chief executive officer. Chaos ensued as investors and employees rebelled. By the time the mayhem had subsided five days later, Altman had returned triumphantly to the OpenAI fold amid staff … Continue reading A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
By Sean Cudahy September 07, 2023 The most successful quarterback in National Football League history is getting set to huddle up with one of the nation’s most prominent airlines. Delta Air Lines announced this week that it will be joining forces with Tom Brady—yes, that Tom Brady—on long-term partnership it dubs a “first-of-its-kind” arrangement. … Continue reading Tom Brady works for Delta now. Here’s what he’ll actually be doing
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
Google this week announced its fact-checking tool can works to search by images and help users verify authenticity. The feature is accessible in beta through Fact Check Explorer. MediaPost.com: Search & Performance Marketing Daily (2)
How Product Information Management Works Victoria Puzhevich / 01 Feb 2023 The e-commerce sector has shown significant and stable growth worldwide in recent years. Sales are predicted to reach approximately 7.4 trillion dollars in 2025, which is more than a 60% percent increase since 2021. It seems that the e-commerce market is not going … Continue reading How Product Information Management Works
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups by Laurie Sullivan @lauriesullivan, December 14, 2022 The Google News Initiative is working with the American Journalism Project to find U.S.-based founders with innovative ideas that can advance local news online. The latest 18-month venture launched by the Google News Initiative … Continue reading Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
Why Performance Media No Longer Works by Bill Durrant , June 17, 2022 It used to be that as an advertiser, you could scale your business and succeed using just Google and Facebook (and eventually Amazon). You could track the most recent sources and behavior of all your conversions and understand who your customers were … Continue reading Why Performance Media No Longer Works
Michael Abetz Last updated: 13 April 2022 The official Cricket Australia account on Twitter @CricketAus announced collectible NFTs are on the way for Australian cricket fans. The move is in partnership with Rario an officially licensed NFT marketplace for cricket NFT collections, and NFT company Blocktrust. A new section of the Cricket Australia website has … Continue reading Australian Cricket NFT collection in the works
Deanna Ritchie January 11, 2022 Let’s not beat around the bush. When it comes to retirement, Americans are undersaving. How bad is it? Well, according to PwC’s Retirement in America report, one in four Americans don’t have any retirement savings. But, what about those who are saving? It’s not nearly enough. “Those that are [saving], … Continue reading An Introduction to Annuity: How Automatic Enrollment Works
