New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms. By Anu Adegbola March 3, 2026 • 3 minutes read Google has quietly published a new help page explaining how its Universal Commerce Protocol works, giving merchants a clearer look at how checkout flows now operate across Google surfaces. The new … Continue reading Google details how its on-Google checkout works
Unifying your revenue tech stack doesn’t mean compromising on specialization — here’s how to connect the dots without breaking what works. By MarTechBot February 9, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Unify your adtech and salestech without breaking what works
Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. By Moni Oloyede January 7, 2026 Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms … Continue reading 7 tips for building a B2B social presence that actually works
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025 To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works
Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still. Mark Stouse on July 8, 2025 Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical … Continue reading Why causal AI works when other forecasting models fail
April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works
PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works
Amazon Ring: Real And Raw Works by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2024 My Ring doorbell in Wyoming has captured some amazing live wildlife images. Each time the Ring detects motion it sends a signal to my phone. Most recently, a red fox scurried across my front porch. I don’t pay for Ring’s … Continue reading Amazon Ring: Real And Raw Works
Brands can take advantage of contextual strategies and CTV to fuel their holiday push. Chris Wood on September 13, 2024 The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two major-party candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend … Continue reading 2024 elections playbook works for brands too
August 31, 2024 A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you) Tessa West is a social psychology professor at New York University and an expert on interpersonal communication. She has over 100 academic publications and is a regular contributor to the Wall Street Journal. … Continue reading A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you)
