Tag Archives: Works

Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

How to Ensure Your Leadership Assessment Process Works

Darleen DeRosa — November 4, 2019 Follow @onpoint_llc Evaluating the performance and identifying development needs for the senior leaders in an organization can be a challenge. In the case of senior executives, corporate board evaluations are often ineffective because they fail to identify key performance indicators or even what the executive’s core responsibilities are. Without … Continue reading How to Ensure Your Leadership Assessment Process Works

Study: Digital Or Traditional Media — What Works Best For Agencies?

Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan  @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates.  Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies?

How to Create an Instagram Video Ad Funnel That Actually Works

Kat Pichardo — June 5, 2019 — June 5, 2019 Instagram Ads are one of the most valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely … Continue reading How to Create an Instagram Video Ad Funnel That Actually Works