Dave Sutton November 8, 2020 Since Tim Berners-Lee published the world’s first web page back in August 1991, the Internet has grown exponentially to become the world’s greatest source of data and information. The worldwide web has transformed almost every aspect of modern life, allowing levels of interaction and forms of communication that were previously … Continue reading Think You Know How Search Works?… Think Again.
Rick Kranz October 16, 2020 Individuals consume content in different ways daily. Video is one of the options that entrepreneurs use to share information and its popularity is on the rise. The reason is partly that people love videos, which is why most of them spend much of their time on such content. As such, … Continue reading How to Create a Video Marketing Strategy That Works
Sahail Ashraf September 10, 2020 Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform … Continue reading Google Lifts the Lid on How YouTube Search Works
A new study looks at how contextual relevance of ads to content influences consumers. Ginny Marvin on March 26, 2020 What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for … Continue reading The new contextual ad targeting works, study says
Josh Barney — February 27, 2020 Facebook does not rank the order of their ad’s appearance (on the newsfeed) based purely on the amount of cash an advertiser puts behind them. ^This might surprise a few of you^ In the rest of this (500 word) article, I’m going to explain how the Facebook ad algorithm … Continue reading How The Facebook Ad Algorithm Works (in 500 Words)
Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works
Kristina Henry — December 5, 2019 Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind a query and understanding the language of webpages. The … Continue reading How Google’s BERT Works In SEO
Darleen DeRosa — November 4, 2019 Follow @onpoint_llc Evaluating the performance and identifying development needs for the senior leaders in an organization can be a challenge. In the case of senior executives, corporate board evaluations are often ineffective because they fail to identify key performance indicators or even what the executive’s core responsibilities are. Without … Continue reading How to Ensure Your Leadership Assessment Process Works
Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates. Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies?
Stuck In The Funnel: Email Works Best Only In the Middle by Ray Schultz , Columnist, July 31, 2019 Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports. Email is the most widely used channel at all stages of the sales funnel. But it is … Continue reading Stuck In The Funnel: Email Works Best Only In the Middle