Tag Archives: Works

Microsoft Works With Target, Expands UCP For Loyalty Program

Microsoft Teams With Target, Expands ‘UCP’ For Loyalty by Laurie Sullivan , Staff Writer, April 21, 2026 Microsoft Advertising on Tuesday introduced general availability in the U.S. for Universal Commerce Protocol (UCP) feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on … Continue reading Microsoft Works With Target, Expands UCP For Loyalty Program

Unify your adtech and salestech without breaking what works

Unifying your revenue tech stack doesn’t mean compromising on specialization — here’s how to connect the dots without breaking what works. By MarTechBot February 9, 2026   In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Unify your adtech and salestech without breaking what works

If you only invest in what converts, you’re undervaluing what works

Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. Mike Ruff on July 29, 2025       To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That … Continue reading If you only invest in what converts, you’re undervaluing what works

How leaders can build a culture of wellness that actually works

April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works

‘Forever chemicals’ are hard to break down, but light works

PFAS compounds have carbon-fluorine bonds, one of the strongest in chemistry. BY The Conversation Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, have earned the nickname “forever chemicals” from their extraordinary ability to stick around in the environment long after they’ve been used. These synthetic compounds, commonly used in consumer products and industrial applications for their water- and … Continue reading ‘Forever chemicals’ are hard to break down, but light works