Brian BasilicoJuly 24, 2015 Did you know that the two most shared things on the Internet today are kittens and bacon? They are even more popular than Kim Kardashian. So, you are probably asking yourself right now, “Who really cares?” Well, obviously those people who like kittens and bacon care (heck they are the ones … Continue reading Is Facebook Working For Your Business?
Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Mandy EdwardsJune 20, 2015 You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work. I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to … Continue reading 4 Reasons Social Media Marketing May Not Be Working for Your Business
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Laura DonovanJune 9, 2015 Eight years ago I started to speak to local business owners about Social Media Marketing and how important it would be in the future. Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous. Flash forward to today, Social Media Marketing has … Continue reading 5 Questions To Ask If Social Media Marketing Isn’t Working
David DrummondMay 21, 2015 When job seekers research companies they might want to work for, they head to Glassdoor. Thanks to the anonymous reviews from employees, it’s great for painting a picture of what it’s actually like in the office. And it’s for this reason that you should be using it as a key part … Continue reading 5 Things You Can Do To Get Glassdoor Working For You
Francis TrappMay 8, 2015 When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like Instagram where … Continue reading Instagram ROI: What Your Brand Can Expect From Working With Influencers
Lauren RileyMay 8, 2015 In an industry like digital, it’s quite common for employees to work partly or fully from home thanks to most of the work being conducted online and easy access to cloud storage, emails etc. While this is seen as a massive positive from an employee’s point of view – no commute, … Continue reading How To Stay Focused When Working Remotely
Katie CooperApril 23, 2015 You’re a hot-shot digital marketer. You sit down to the Facebook Ad Manager, and in 30 seconds, your new campaign is humming away. Moments later, sales start piling in from everywhere. Your boss calls you a genius and promotes you, and you’re free to go on vacation while the revenue rolls … Continue reading Click To Conversion: Top 5 Reasons Your Business’s Facebook Ads Are Not Working
