Francis TrappMay 8, 2015 When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like Instagram where … Continue reading Instagram ROI: What Your Brand Can Expect From Working With Influencers
Lauren RileyMay 8, 2015 In an industry like digital, it’s quite common for employees to work partly or fully from home thanks to most of the work being conducted online and easy access to cloud storage, emails etc. While this is seen as a massive positive from an employee’s point of view – no commute, … Continue reading How To Stay Focused When Working Remotely
Katie CooperApril 23, 2015 You’re a hot-shot digital marketer. You sit down to the Facebook Ad Manager, and in 30 seconds, your new campaign is humming away. Moments later, sales start piling in from everywhere. Your boss calls you a genius and promotes you, and you’re free to go on vacation while the revenue rolls … Continue reading Click To Conversion: Top 5 Reasons Your Business’s Facebook Ads Are Not Working
Jacob ShriarApril 13, 2015 Most people reading this probably watch the hit tv show The Walking Dead, with nearly 16 million people tuning in for their season finale. In case you haven’t seen it before, it’s about an apocalyptic world dominated by zombies. But zombies don’t only exist on TV, they can be found in … Continue reading The Working Dead: The Cost Of Low Employee Engagement (Infographic)
Adam RoselandMarch 31, 2015 This is probably one of the most common questions SEO’s and digital marketing agencies hear from their clients. Whether this question comes two weeks after the campaign began or two years, there are many reasons that SEO fails, especially if a client who is not search engine savvy attempts to implement their own … Continue reading Why Is My SEO Not Working?
Heidi SchmidtMarch 17, 2015 One thing that inbound marketing really does well is help you get to know your target audience. By defining your audience personas, you can determine what content to create and how and where to market it for the biggest bang for your buck. As you dive into your inbound strategy and look … Continue reading Why Your SEO Strategy Isn’t Working: Searches You Need To Optimize For
Chase AndersonMarch 4, 2015 Some days, it’s hard to call myself an SEO. I’ve been in love with analysis and research into search engines since 2007. Everone knows there’s pretty shady behaviour in the industry and it’s had to react to Google’s crackdown on spam and unethical practices. Because of this, most people in the … Continue reading Working With a Marketing Agency for SEO? What’s the Worst That Can Happen?
Amanda ClarkFebruary 10, 2015 You know that a blog is critical for engaging your audience, spreading your message, and gaining the favor of search engine algorithms. You know, in short, that your business needs a blog for its content marketing efforts to succeed. You simply don’t have the time, or perhaps the writing capabilities, to … Continue reading 4 Myths About Working With A Ghostblogger
Graham Jones December 18, 2014 Businesses are using the wrong kind of personalization Dear First Name…..you’ve had an email like that, I am sure. Some hapless email marketer fails to enter the right data and you end up being called “First Name” or some such bland tag. The trouble for most Internet marketers is that … Continue reading Personalization Is Not Working
By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
