Tag Archives: Working

Are Working Women Missing Out on the Power of LinkedIn?

Paul KeijzerOctober 20, 2015 News revolving around LinkedIn and women has taken an interesting turn. One of the major stories going around is when a Barrister received sexist comments from older lawyers on LinkedIn. It’s gone to the extent where some women have been saying they started uploading “ugly” pictures to stop being preyed upon … Continue reading Are Working Women Missing Out on the Power of LinkedIn? →

5 Industries Where the Most Millennials Are Working

Brie ReynoldsOctober 12, 2015 Perhaps one of the greatest segments to change the landscape of the workplace are the millennials. Affectionately known as generation Y, these 30-somethings are different from their previous working counterparts in a variety of ways, desiring work-life balance and a passion for their jobs above all else. Millennials are working in … Continue reading 5 Industries Where the Most Millennials Are Working →

View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not →

How to Measure Your Working Capital Requirements

Carrie GallagherAugust 8, 2015 Having enough working capital on your balance sheet can mean the difference between long-term business success and failure, making it important to measure your liquidity requirements regularly. Working capital, which is calculated by subtracting your current assets from your current liabilities, needs to counterbalance fluctuations in your operating expenses, sales, cost … Continue reading How to Measure Your Working Capital Requirements →

3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix

Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix →