Carrie GallagherAugust 8, 2015 Having enough working capital on your balance sheet can mean the difference between long-term business success and failure, making it important to measure your liquidity requirements regularly. Working capital, which is calculated by subtracting your current assets from your current liabilities, needs to counterbalance fluctuations in your operating expenses, sales, cost … Continue reading How to Measure Your Working Capital Requirements
Kristen PatelAugust 8, 2015 So you’re still asking the same question, Why isn’t my marketing working? At this point, when you say your marketing isn’t working – you’re not talking about bringing in website traffic. In fact, from this point on, I’m going to assume that you’re bringing in site visits like there’s no tomorrow … Continue reading Why Isn’t My Marketing Working: Contact Conversion
Timothy FreriksJuly 24, 2015 There are very few unique ideas in the world; don’t think you are the first person in the billions of people in the world to think of it. The difference between success and failure relies on a lot of factors, like management and customer service, but every successful product has some … Continue reading Working Out Your Competitive Advantage
Brian BasilicoJuly 24, 2015 Did you know that the two most shared things on the Internet today are kittens and bacon? They are even more popular than Kim Kardashian. So, you are probably asking yourself right now, “Who really cares?” Well, obviously those people who like kittens and bacon care (heck they are the ones … Continue reading Is Facebook Working For Your Business?
Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Mandy EdwardsJune 20, 2015 You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work. I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to … Continue reading 4 Reasons Social Media Marketing May Not Be Working for Your Business
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Laura DonovanJune 9, 2015 Eight years ago I started to speak to local business owners about Social Media Marketing and how important it would be in the future. Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous. Flash forward to today, Social Media Marketing has … Continue reading 5 Questions To Ask If Social Media Marketing Isn’t Working
David DrummondMay 21, 2015 When job seekers research companies they might want to work for, they head to Glassdoor. Thanks to the anonymous reviews from employees, it’s great for painting a picture of what it’s actually like in the office. And it’s for this reason that you should be using it as a key part … Continue reading 5 Things You Can Do To Get Glassdoor Working For You
