Mark Ankucic April 16, 2021 If you want to grow your brand, generate more leads, and attract more sales with Instagram, you need engaged followers. But scoring thousands of Instagram followers isn’t as easy as the Kardashians and Hadids make it look. What’s more, buying followers or using bots to boost your likes and comments … Continue reading How to Gain Real Followers on Instagram (Without Paying or Cheating)
Peter Navarro April 17, 2021 In an ideal world, all marketing teams would have a designer at their disposal to create the best visual content. But the reality is that this is not possible, especially in smaller companies. According to a report from Social Media Today, half of the marketing departments do not have professional … Continue reading 10 Visual Marketing Tools for Companies Without a Design Team
Matt Janaway April 12, 2021 Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility and laser-target the audience they want to reach. After all, Google and Facebook are being paid to do it. Even so, ecommerce marketers shouldn’t assume that PPC ads alone … Continue reading How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)
Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising
Liz Kislik February 4, 2021 A client called me last week to ask how to handle a recurring situation: a longtime manager of one department accused another work group of making serious, costly mistakes — all the time, because they didn’t care — and that other work group naturally felt under attack. To prepare … Continue reading How to Work on Tough Problems Without Insulting Anyone
Sue Reynolds February 1, 2021 “But I don’t want to have to act like a man.” Get Ahead Without Acting Like a Man This is a comment I get on my TikTok videos frequently. My videos are focused on helping women improve their spoken, written, and body language in order to be more assertive in … Continue reading How Women Can Be Assertive Without Acting Like a Man
Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It?
Steve DiGioia October 14, 2020 There are two viewpoints to take when answering the question; is your team better with or without you. It all depends on what is more important to you as a manager. Let’s break both sides down. Is Your Team Better With You or Without You? The Better With You Manager … Continue reading Is Your Team Better With or Without You?
David Parks October 5, 2020 While digital transformation is a term or buzzword (depending on your audience and level of fatigue), digital contract transformation (DCX) has less of a following, which is surprising given its importance. Contracts are a business’ lifeblood, and play a critical role in helping companies manage their relationships with all parties … Continue reading You Can’t Have Digital Transformation Without Digital Contract Transformation
Enstine Muki September 28, 2020 Search engines constitute the most exciting source of free traffic in today’s digital business landscape. Once your content is listed on Google page one and position #1 for your main keyword, your conversion will soar (all things being equal). But there are other sources of free traffic that can keep … Continue reading 4 Ways to Drive Free Traffic to Your Blog Without Search Engines
