Tag Archives: Without

Targeting Without Cookies? Time to Embrace Contextual Advertising

Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising →

How to Work on Tough Problems Without Insulting Anyone

Problem Solving Culture

Liz Kislik February 4, 2021 A client called me last week to ask how to handle a recurring situation: a longtime manager of one department accused another work group of making serious, costly mistakes — all the time, because they didn’t care — and that other work group naturally felt under attack. To prepare … Continue reading How to Work on Tough Problems Without Insulting Anyone →

How Women Can Be Assertive Without Acting Like a Man

Women In Business

Sue Reynolds February 1, 2021 “But I don’t want to have to act like a man.” Get Ahead Without Acting Like a Man This is a comment I get on my TikTok videos frequently. My videos are focused on helping women improve their spoken, written, and body language in order to be more assertive in … Continue reading How Women Can Be Assertive Without Acting Like a Man →

Brands Talk — What Does Yours Say Without Saying It?

Branding

Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It? →

Is Your Team Better With or Without You?

Team Management

Steve DiGioia October 14, 2020 There are two viewpoints to take when answering the question; is your team better with or without you. It all depends on what is more important to you as a manager. Let’s break both sides down. Is Your Team Better With You or Without You? The Better With You Manager … Continue reading Is Your Team Better With or Without You? →

You Can’t Have Digital Transformation Without Digital Contract Transformation

Digital Transformation

David Parks October 5, 2020 While digital transformation is a term or buzzword (depending on your audience and level of fatigue), digital contract transformation (DCX) has less of a following, which is surprising given its importance. Contracts are a business’ lifeblood, and play a critical role in helping companies manage their relationships with all parties … Continue reading You Can’t Have Digital Transformation Without Digital Contract Transformation →

4 Ways to Drive Free Traffic to Your Blog Without Search Engines

Traffic Generation

Enstine Muki September 28, 2020 Search engines constitute the most exciting source of free traffic in today’s digital business landscape. Once your content is listed on Google page one and position #1 for your main keyword, your conversion will soar (all things being equal). But there are other sources of free traffic that can keep … Continue reading 4 Ways to Drive Free Traffic to Your Blog Without Search Engines →

How to Choose a Career that Gives You Money Without Investing

Making Money

Renu Sharma September 20, 2020 So you’ve landed your dream job at a world-renowned company. You’ve made your parents proud and can afford all the material luxuries of the world. Despite all your professional accomplishments, you often long to do something for yourself. If this is how you’re feeling, it’s high time you assess yourself … Continue reading How to Choose a Career that Gives You Money Without Investing →

4 Ideas to Start a Digital Business Without the High Cost

Digital Tools

Enstine Muki September 2, 2020 The world is currently going through tough times and no one is immune. However, like other pandemics, COVID-19 will see its end. But before then, a lot is going to change, including the way we do business. Unprecedented mass layoffs, furloughs, and job cuts triggered by the Coronavirus outbreak have … Continue reading 4 Ideas to Start a Digital Business Without the High Cost →

Lessons Need to Be Learned but Are Wasted Without Action

Lessons Learned

Brian Basilico August 27, 2020 I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that … Continue reading Lessons Need to Be Learned but Are Wasted Without Action →