By Art Markman February 20, 2022 It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this
By John Coleman February 17, 2022 Before the COVID-19 pandemic upended life around the world, we were living in the most prosperous period in all of human history, and yet people weren’t happier or more fulfilled. Why? A rising collection of data confirm and illuminate the disconnect between prosperity and purpose. An incredibly high … Continue reading Workers can become alienated from work without this thing
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Ali Faagba November 21, 2021 For eCommerce aficionados, the possibilities are endless. With over 230 million Americans now shopping online, according to Statista, there has been no better time to get into the eCommerce industry. But no industry is without its own trappings, the lack of which will make it come off as illegitimate or … Continue reading Your eCommerce Site May Fail Without These 6 Things
Manisha Sukhyani November 4, 2021 The deal is sealed. You already sent the invoice and are waiting for your smartphone screen to come alive and give you a message “$ $ $ credited to your account.” But wait… The payment hasn’t arrived yet. It’s been one day. Two Days. And you are still counting. You … Continue reading 3 Tips for Getting Customers to Pay You Fast Without Asking Again
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Amy Drader September 6, 2021 Abstract vector created by vectorjuice – www.freepik.com My first leadership job was when I was 24. I was a Selling Manager in a large department store. I managed a 40-person retail sales team, Men’s Sportswear, and became well-versed in the customer who loves a good Polo shirt and a pair … Continue reading The Secret to Motivating Others (Without Carrots or Sticks)
Manisha Sukhyani September 1, 2021 After spending hours on creating Instagram content, you hit the share and wait for something great to happen. Probably, more likes and shares. Much to your disappointment, there’s a pin drop silence. Or maybe a handful of likes and comments along with 1 or 2 followers. Makes you wonder what … Continue reading How to Get Followers On Instagram Without Following Anyone? An Actionable Guide
Tom Whatley August 11, 2021 90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. In this post, we’ll walk you through … Continue reading How to Get More Followers on Instagram (Without Buying Them)
