Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods. Paul Shapiro on January 30, 2017 Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in … Continue reading How to check which URLs have been indexed without upsetting Google: A follow-up
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. Andrew Dennis on January 18, 2017 Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites … Continue reading How to build links without creating content: 5 examples
Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel
Virginia Franco — January 6, 2017 Follow @VAFrancoResumes— January 6, 2017 Imagine what Fraulein Maria (the ultimate career changer in my opinion!) could have accomplished if she’d had the guidance of LinkedIn professional services during her career transition from nun-in-waiting to professional singer to freedom fighter? Rather than Raindrops on Roses– here’s what I think … Continue reading If Maria Can Do It Without LinkedIn . . . Imagine What You Can Accomplish in the New Year With It?
Rachel Clapp Miller — December 20, 2016 Follow @ContentRachel— December 20, 2016 Taking on any change management initiative can be logistically overwhelming. With the time and investment of budget and resources, you need to ensure that your initiative is set up for success. Doing the hard work up front will lead to a roll-out that’s … Continue reading Don’t Launch a Sales Initiative Without Doing These 3 Things
Christopher Jan Benitez — December 14, 2016 Follow @christopherjanb— December 14, 2016 Image taken from Pixabay It doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of the best ways to connect with the online audience. According to statics, 91% of retail brands maintain … Continue reading Top Social Media Monitoring and Analytics Tools You Can’t Live Without
By Sagi Solomon December 2nd, 2016 Following months of rumors and speculation, Google’s Accelerated Mobile Pages (AMP) solution was officially unveiled at the end of 2015. In essence, AMP enables publishers to create alternate versions of web pages designed specifically for lightning-fast load times on mobile devices. Mobile web browsing continues to grow at astonishing … Continue reading 5 Situations Where You’re Better Off Without AMP
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge. Tamar Weinberg on November 28, 2016 In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing … Continue reading Without data, your marketing strategy won’t cut it in 2017
