Spencer X. Smith — June 25, 2017 Follow @spencerXsays — June 25, 2017 27707 / Pixabay Big Data. Business Intelligence. Predictive Analytics. Strategies reserved for huge companies with huge budgets, right? Wrong. Have a LinkedIn profile? This article is for you. Last year, Microsoft turned heads in the tech and social media world when it … Continue reading LinkedIn Provides Business Intelligence You Can’t Afford to Live Without (and You Don’t Need to Pay LinkedIn a Penny to Get It)
How can you grow your email list — without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase your email subscriber base. Scott Heimes on June 6, 2017 Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many … Continue reading How to grow your email marketing list without resorting to shortcuts
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017 Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish
Maurice DeCastro — April 21, 2017 Follow @mindfulpres— April 21, 2017 A presentation, a conversation or a lecture, which would you prefer to take part in? In my experience, a great number of presentations in business feel far more like lectures because of the absence of stories and the essential elements of a great conversation. … Continue reading A Presentation without Stories is a Lecture – Lessons from TV Commercials
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution. Seth Price on April 7, 2017 Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has … Continue reading Scaling your content without draining your budget
Matt Brennan — April 6, 2017 Follow @MattLBrennan— April 6, 2017 There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just … Continue reading How to Get Traffic to Your Blog Without Boring Your Audience to Death
By Haris Bacic March 27th, 2017 When it comes to search engine optimization (SEO), backlinks are still the most effective way to increase your rankings and get search engine traffic. While many experts suggest creating great content as a way to get a lot of traffic, most people quickly find out that content itself will … Continue reading 5 Ways To Get Legitimate Backlinks Without Paying For Them
Jeanette Nyden — March 20, 2017 Follow @JeanetteNyden— March 20, 2017 There is an urgent problem facing many companies: Deflation, the devaluing of goods and services as demand shrivels up. For the past 5 years that I’ve been teaching and coaching negotiation skills, my clients have been faced with pressure to reduce prices. Folks, this … Continue reading Negotiating Price Without Sacrificing Margins
Erik Dietrich — March 7, 2017 — March 7, 2017 To create the most efficient work environment, you need to standardize on tools and processes in a way that makes sense. Read on for tips on what works best. In a whitepaper I wrote recently, I talked about two hypothetical organizations. I used them to … Continue reading Striking the Software Standardization Balance: Scale Up without the Bureaucracy
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
