by Rick Whittington November 24, 2015 Follow @rickwhittingtonNovember 24, 2015 For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult and confusing process. Fortunately, we’re here to help. Read on for some simple tips … Continue reading Winning at Local Search: How Your Company Can Boost Local Search Ranking
How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need. Rachel Lindteigen on November 13, 2015 It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their … Continue reading The Secret To A Winning Content Marketing Strategy? Just Ask.
Hillary Bassett RossOctober 28, 2015 If you’re promoting a product, service, event, webinar, or must-have resource, just create a landing page and watch the conversions roll in, right? Unfortunately, it’s not that simple. One small mistake can be costing you—in leads and in dollars. Landing pages are a linchpin moment for your product or service: … Continue reading 3 Principles of Winning Landing Page Copy
Brett BairOctober 20, 2015 After many years of working for (and with) ecommerce clients, I’ve gotten used to the fact that holiday ecommerce plans are sometimes pulled together at the last minute. The shelves are stocked and the media has been bought, but the final plan of attack in the online realm often happens a … Continue reading The Procrastinator’s Guide to Winning Holiday 2015
Tracey WallaceOctober 19, 2015 By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in … Continue reading 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
Susan GilbertOctober 7, 2015 Know How to Make Pinterest Work for Your Brand or Business Marketing It wasn’t that long ago when the social media world was captivated by a fast-growing network called, Pinterest, in 2010. The concept was inspired by boards, and image sharing soon become a powerful community building force with as many … Continue reading 5 Steps to Create a Winning Pinterest Business Strategy
Julie HongOctober 1, 2015 Remember the “World’s Toughest Job” campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and replicate the success of these past few years’ top social media campaigns, while coming up with an extra layer of creativity … Continue reading 4 Winning Social Media Campaign Tips Experts Agree On
Pamela WilsonSeptember 28, 2015 Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words are absorbed, your reader sees the appearance of your email. And color is the … Continue reading 3 Ways to Create Winning Color Schemes for Your Next Email Campaign
Personal Branding BlogSeptember 13, 2015 Conversation and writing are two key communication connectors that will either influence a negative or positive response. Striving to influence positively will ultimately lead to increased sales. Negative Conversation Example Twice during a twenty-minute conversation, I was stopped mid-sentence to be told I was going back on what was previously … Continue reading Winning Strategies for Being Social
James DebonoSeptember 9, 2015 Why Are Reviews So Effective At Winning New Clients? Being found online is tough. No Question. But been found online and getting new clients to select your business over your competition is even harder. Especially when there are very few differences between the services you offer. While many business owners leave … Continue reading Why Are Reviews So Effective At Winning New Clients?
