Tag Archives: What’s

What’s the Relationship Between Personalized Marketing & Customer Retention?

by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention? →

Coaching vs Mentoring: What’s The Difference?

Coaching Techniques

by Warren Knight Follow @warrenknightOctober 21, 2016 Since leaving the corporate world of working with Disney, New Look, and Walmart, I have focused my last 8 years on SMEs and through this process I’ve built 3 technology companies and helped educate 1000s of business owners, either through my workshops/courses or on a 1-1 basis. I … Continue reading Coaching vs Mentoring: What’s The Difference? →

What’s more important than a B2B buyer’s lead score?

B2B Success

Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score? →

What’s the Google AdWords Health Score and how is it different from existing tools?

Google Tools

AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools? →

What’s the Real Value of a Twitter Hashtag?

Twitter

by Bob Hutchins Follow @BobhutchinsSeptember 16, 2016 Write a tweet. Leave some room at the end. Then keep typing hashtags until you reach 140 characters. You will probably get more impressions, but the bigger question is: are those impressions worth anything… or are you just attracting spam accounts? Furthermore, are you turning off your legitimate … Continue reading What’s the Real Value of a Twitter Hashtag? →

Online Learning vs. Traditional Learning: What’s Better for Your IT Career?

Career Development

by Michelle WhiteSeptember 20, 2016 How to further one’s education has become an increasingly asked question for IT professionals. With a staggering 69% of developers reporting that they are at least partially self-taught, some may even indefinitely put off making the decision of how to formally obtain their next degree or certification. Time may be … Continue reading Online Learning vs. Traditional Learning: What’s Better for Your IT Career? →

What’s in a URL?

Website Special Guidelines

by Justin Wilson Follow @Jus_WilsonAugust 26, 2016 The URL or Uniform Resource Locator is better known as the web address – every page on the web has one and that’s about as much attention as they normally get. However, there is more to URLs than meets the eye. They influence user behaviour as well as … Continue reading What’s in a URL? →

MQL vs. SQL: What’s the Difference?

Marketing Guide

by Lauren SimkinsAugust 7, 2016 Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated interest in your company’s product or service in some way. (And everybody wants leads.) But how does a lead show their interest? Essentially, … Continue reading MQL vs. SQL: What’s the Difference? →

What’s Your Campaign Maturity?

PPC Campaigns

by Majda Anwar July 29, 2016July 29, 2016 As a marketer, campaigns are the most important tools in the demand generation marketer’s toolkit. Campaigns enable us to engage, capture and nurture leads, ultimately translating them into revenue. Modern marketers understand that today’s customer is smart, and expectations are high for their campaign experience, but how … Continue reading What’s Your Campaign Maturity? →

Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business?

eCommerce

by Anand Srinivasan July 25, 2016 Follow @anand_srinivJuly 25, 2016 As a business, you are likely to be signing up for a number of third party software and services – be it for accounting, marketing, HR, finance or just web hosting. Back in the day, these business software tools were available to download for a … Continue reading Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business? →