More than two thirds of the world’s population has a mobile subscription. The mobile marketing is getting bigger, it will becoming an important channel for businesses to reach customers. How to use mobile marketing effectively?
Create a mobile web easy- to- view, easy- to- use. Nowadays the number of smart phones owner are on the rise – across every age group. Marketers thus need to ensure that their websites can be adapted to meet the unique specifications necessary for mobile browsing. This means taking into account your users’ intentions when browsing on a mobile device as well as being geographically aware and sensitive to their time limitations.
Consider who your target audience really is. How do you find out whether your target audience is the right one for this type of service? Consider these following factors before launching a mobile marketing campaign: age, location, occupation. For example text message is the most popular communication meth among the 13- 14 age groups; location influence the type of offers you may use, like the offer validity, bulk purchase offer, and group discounts and so on. The most important part is to understand what your target audience wants.
Build your database- opt in and opt out. Using the open directory of consumer, mobile advertisements are sent to customers’ mobile numbers. In the mobile marketing time, privacy is even more important than before, because on mobile phone is difficult for user to avoid unwanted spam. You can collect numbers in variety of ways. Numerous studies have shown that consumers reward those who give them “choice” in their advertising channels.
Maintain stronger relationship with customer. Multiple studies have concluded that Customer Retention is the fastest way to increase profitability. Researchers found that 5% increase in Customer Retention can cause 25%-85% increase in profits. Communicate immediately and respectfully while providing added value. Engage customers right away with follow- up messaging, but don’t overdo it. Always add value with every message. Ensure the communication is on brand, but authentic for the audience, and clearly how to join, what will happen immediately, and what they can expect in the future. The idea here is to built a meaningful relationship with your existing customer base to increase customer retention.
Don’t let customers feel invaded. You may generally keep mobile phones on our hand, but you wouldn’t want a sales person following you 24h. Customers need to receive it at a right time, and keep the appropriate frequency of messages that you send and their relevance to the user.
From mobile handsets and smart phones, customers are querying to obtain an coupon, make a purchase or find a store for immediate use, you must engage they immediately. Mobile marketing is an incredibly way to reach customers and you can achieve fantastic response and rates, and have high ROI from mobile marketing campaigns.