We hope your customer experience was seamless and delightful but we don’t know when we’ll deliver your order. Chris Wood on October 6, 2021 Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the … Continue reading Supply chain breakdown: Marketoon of the Week
Get creative with results instead of how to name them. Chris Wood on September 24, 2021 Fishburne’s take: As WPP CEO Sir Martin Sorrell put it, “The referee and player cannot be the same person.” The issue brings to light a broader issue. Frequently in digital marketing, the referee and player are the same person. Marketers … Continue reading Metrics are up: Marketoon of the Week
Who’s being heard? Chris Wood on September 13, 2021 This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The … Continue reading Share of voice: Marketoon of the Week
What’s the right way to use LinkedIn? Chris Wood on September 7, 2021 In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “The Brand Called You.” This was a liberating shift in thinking … Continue reading Your personal brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on. Chris Wood on August 30, 2021 This week’s Marketoon takes a closer look in the decision making that goes into branding. Fishburne’s take: The Brand Onion rarely passes the “Factory Floor Test” — could you share it outside of the Marketing Ivory Tower without … Continue reading Defining your brand: Marketoon of the Week
Before you switch agencies, take another look at how you’re measuring campaigns. Chris Wood on August 2, 2021 This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% … Continue reading Media planning breakdown: Marketoon of the Week
If companies are in doubt, they should consult their marketers. Chris Wood on July 21, 2021 This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and … Continue reading Work from where: Marketoon of the Week
Susan Hunt July 14, 2021 The world’s largest study of a four day work week came out in June and researchers declared the change “an overwhelming success”. Iceland held two separate large scale trials over four years. They found, not surprisingly, that working fewer hours for the same pay improved wellbeing and happiness for workers. … Continue reading Is a 4 Day Work Week Headed Your Way?
After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Ginny Marvin on November 24, 2020 The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have … Continue reading Take a peek into PPC routines during Cyber Five week
Rhonda Basler September 30, 2020 Normally, the first full week in October provides a prime opportunity for companies across all industries to showcase their passion for customers and the employees who serve them. Punctuated by everything from in-house CEO talks to banquets to even picnics where families participate in a little friendly competition, National Customer … Continue reading 5 Ways to Show Gratitude to Essential Workers During National Customer Service Week
