By Stephanie Vozza May 31, 2022 Ever wonder why we work eight hours a day, five days a week? Or why we clock in from 9 to 5? It started with the shift from agriculture to manufacturing during the industrial revolution. Originally, factory workers clocked in long hours six days a week. A … Continue reading Why more businesses are considering ending the 40-hour work week
By Sam Becker May 13, 2022 It was a week to forget for many investors, especially those with portfolios heavy on the tech side. Earlier this week, big tech companies combined to lose more than $1 trillion in value in just three days, according to CNBC—a list that includes Microsoft, Tesla, Amazon, Alphabet, Nvidia, … Continue reading It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week
By Elizabeth Grace Saunders May 11, 2022 Find time to get a workout in? Check. Walk the dog. Check. Make a healthy meal for dinner? Working on it! With the hours recaptured from eliminating commute time, many individuals fit in more personal activities outside of work. Now that hybrid work is emerging as the … Continue reading 5 ways to maintain a sense of balance during a blended work week
By Elizabeth Grace Saunders March 24, 2022 You start with excitement at the accomplishment of getting your new schedule approved: “Yes! I negotiated a four-day workweek. This will give me the opportunity to have a bit more breathing room on my extra day off.” Then disillusionment sets in: Why can’t I get all … Continue reading How to work a 4-day week without overloading on meetings
CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases
Erika Taylor Montgomery December 17, 2021 From Monday Motivation to Friday Fun Day, social media trends get consumers talking. Inserting yourself into the conversation is a fantastic way to drive traffic to your site, build brand awareness and gain new followers. While there are many ways to connect with your audience online, using hashtags is … Continue reading Social Media Hashtag Trends Devoted to Every Day of the Week
Can data and technology add some clarity to the process? Chris Wood on October 19, 2021 This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the … Continue reading Creative briefs: Marketoon of the Week
We hope your customer experience was seamless and delightful but we don’t know when we’ll deliver your order. Chris Wood on October 6, 2021 Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the … Continue reading Supply chain breakdown: Marketoon of the Week
Get creative with results instead of how to name them. Chris Wood on September 24, 2021 Fishburne’s take: As WPP CEO Sir Martin Sorrell put it, “The referee and player cannot be the same person.” The issue brings to light a broader issue. Frequently in digital marketing, the referee and player are the same person. Marketers … Continue reading Metrics are up: Marketoon of the Week
Who’s being heard? Chris Wood on September 13, 2021 This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The … Continue reading Share of voice: Marketoon of the Week
