Tag Archives: Week

Rethinking The Work Week

Cord HimelsteinFebruary 8, 2015 If you’re a full-time worker in America, chances are you’re not getting enough sleep. That’s according to the American Time Use Survey, which examined 125,000 responses to calculate how much sleep we’re getting, and what we’re doing instead of it. The simple conclusion the survey came to is we’re working too … Continue reading Rethinking The Work Week →

Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)

Tired of reading bold predictions without actionable advice? Columnist David Rekuc has you covered. David Rekuc on December 30, 2014    Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where … Continue reading Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week) →

E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”

Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week” →

A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week

  By Jeff Beer Kool & The Gang don’t celebrate drunk driving, Land Rover’s new thriller, Nissan’s Alaskan adventure, and more.   Just when you thought John Lewis was waddling away with the Christmas ad championship, along comes another British retailer to take things up a tearjerking notch. As the holiday ad pace picks up, … Continue reading A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week →