Tag Archives: Week

E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”

Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”

A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week

  By Jeff Beer Kool & The Gang don’t celebrate drunk driving, Land Rover’s new thriller, Nissan’s Alaskan adventure, and more.   Just when you thought John Lewis was waddling away with the Christmas ad championship, along comes another British retailer to take things up a tearjerking notch. As the holiday ad pace picks up, … Continue reading A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week