by Adrienne Erin July 18, 2016July 18, 2016 Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it. Should you use it? Parallax shouldn’t be used just for the heck of it. Although it makes your website stand out, it can get frustrating … Continue reading Parallax for a Purpose: Great Examples of Interactive Scrolling Websites
by Susan Gilbert July 2, 2016 Follow @SusanGilbert July 2, 2016 Resources to Help Improve Your Website Productivity Today I have some tools to help your business improve your website functionality and reach. Here’s four links with tips and tricks. Maintaining a successful website that encourages growth can be a challenge, especially for companies … Continue reading Increase Your Website’s Productivity With These 4 Tools
by Patrick Sitkins May 30, 2016 Follow @patricksitkinsMay 30, 2016 With all of the DIY Website platforms out there, is “website developer” becoming a job of the past? Absolutely not! Although there are some great platforms out there, like Wix and Squarespace, it is critical that you evaluate your core business objectives before choosing the … Continue reading DIY Websites vs. Professional Builds
by Joel Arndt May 19, 2016 Follow @openskycopyMay 19, 2016 If you’re going to publish content for customers or readers, make reading an inspiring experience. Just like the sales process, you want as little friction as possible when people encounter your content. Providing an enjoyable reading environment makes your message memorable, holds readers to the … Continue reading 6 Websites That Create an Inspiring Reading Experience
by Steve Ebin May 18, 2016May 18, 2016 It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother. If you’re a startup or a B2B company, you’re better off relying on qualitative feedback and intuition. At … Continue reading A/B Testing for Low Traffic Websites
by Trish D’Amato May 18, 2016May 18, 2016 In the world of digital marketing, trends come and go, but when your desire to be trendy trumps how users find and interact with your website – your website (and business) could be in serious trouble. While one-page websites have their place in the world-wide-web (think new … Continue reading One-Page Websites Suck – Here’s Why
by Emily Carter May 13, 2016 Follow @grassrootsincMay 13, 2016 When it comes to strengthening your Internet presence, there are countless things you can do. With so many places to begin, actually getting going can be the hard part. Sometimes the best way to achieve greatness is just to get started. Quick Tips to Help … Continue reading 7 Simple Ways to Boost Your Website’s Organic Traffic
by Joydeep Bhattacharya April 27, 2016April 27, 2016 Every website should be designed to impress the audience that matters, no matter what category they belong to. However, many different design factors can hugely affect the behavior of users, including slow loading speeds and glitches in interface. So here are the top ten improvement factors for … Continue reading 10 Improvements That Will Boost Your Website’s Usability
by Jerry Cao April 3, 2016April 3, 2016 Once you’ve designed a credible product, you still need to convince others why they should buy it from you. Here are the 7 elements every trustworthy marketing website must include. 1. Logos of Famous Clients The pattern of displaying company logos is common for any product that … Continue reading The 7 Persuasive Elements of Trustworthy Marketing Websites
by Randy Milanovic March 29, 2016 Follow @kayak360March 29, 2016 Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at … Continue reading Should You Look For Inspiration on Competitor Websites?
