by Laura Hogan March 15, 2016 Follow @lalalaurahoganMarch 15, 2016 When you were a child and you had to go antique shopping with your parents, did it make you feel uncomfortable? Like you couldn’t touch anything without breaking it? As a child, you were probably more comfortable at Chuckie Cheese’s in the foam pit with … Continue reading Keys to Improving Your Website’s User Experience
by Trish D’Amato March 12, 2016March 12, 2016 So you’ve launched a new website – hooray! While most of the heavy lifting is complete, investing in proper website maintenance will go a long way in ensuring your WordPress site remains healthy and insusceptible to cyber attacks. Just like a car needs regular preventative maintenance, simple … Continue reading 5 Tips for Maintaining WordPress Websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016 In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites
by Rahis Saifi March 5, 2016March 5, 2016 Running a website is not an easy feat to accomplish. Those who want to truly succeed and rank well in search engine result pages have to put in a lot of effort and make the best steps for their websites. There are numerous factors involved in this, … Continue reading 5 Steady Steps You Should Take to Improve Your Website’s Ranking
by Al Gomez February 29, 2016February 29, 2016 The use of mobile devices is as commonplace today as drinking bottled water. The U.S. market alone boasts of more than 191.4 million smartphone owners. It’s no wonder that even small local businesses are coming to terms with just how important it is to be mobile-friendly nowadays. … Continue reading Top 5 Mistakes In Making Mobile Websites
by Jon-Mikel Bailey February 17, 2016 Follow @jonmikelbaileyFebruary 17, 2016 A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more. Understanding your target audience is important. Knowing your goals is important too. Design is important. But slapping a … Continue reading Wireframes – The Secret to a Website’s Success?
by Michael Wight February 10, 2016February 10, 2016 One of the fiercest competitions websites have is for visitors. After all, the more visitors, the better your conversion rates, or at least that’s what the common perception is. The truth is that your website will have a high bounce rate if it is not according to … Continue reading 3 Tips on How to Improve Your Website’s Bounce Rate
by Delphine Moulu February 10, 2016 Follow @reelevantappFebruary 10, 2016 Send relevant content Context is crucial in marketing as it can seriously impact one’s purchase behavior. In order to deliver relevant emails at all times, e-commerce websites need to start sending emails contextually driven, which means emails with content adapting to each opener’s context, … Continue reading 3 Ways for Ecommerce Websites to Kill it at Email Marketing in 2016
by Mari Kane February 8, 2016 Follow @blogsitestudioFebruary 8, 2016 “A keyword is not a keyword until you know how to use it!” That Seussonian declaration was how digital marketer Cijaye DePradine launched her presentation, Keywords to Profit, at WordPress Workshop on January 19th, and it really perked up the 20 or so attendees. “It … Continue reading How to Use Keywords on Websites with Cijaye DePradine
by Rick Whittington February 2, 2016 Follow @rickwhittingtonFebruary 2, 2016 “Conversion rate optimization” is a mouthful, and it might seem like a very work-intensive process. As a marketing manager, you certainly know the value of taking the time to perform tasks like split-testing, key performance indicator analyses and website audits, but an in-depth website conversion … Continue reading 3 Simple Ways to Increase Your Website’s Conversion Rate
