Archita Sharma — June 6, 2020 The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is … Continue reading 3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs
Amanda Murray — June 5, 2020 First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many … Continue reading 5 Smart Ways to Use Google Posts
Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
Jennifer Davis — June 3, 2020 Boosts brand awareness and name recognition Saves time and money in the long run Builds your brand’s visual identity Boosts employee morale, pride and productivity Makes you stand out from the competition Reinforces professionalism Improves the readability, structuring and presentation of heavy content Builds trust and credibility Has the … Continue reading 10 Ways Graphic Design Benefits Your Small Business
Young Entrepreneur Council — June 3, 2020 If you’re trying to grow your business on a budget, there are plenty of things you can do that will cost you little more than your time and creativity. Here are a few ways to boost your sales without breaking the bank. What is one low-cost way of … Continue reading 14 Low-Cost Ways to Grow Your Small Business
Samantha Warren — May 26, 2020 Everyone in the world is excited to see the effects of coronavirus on SEO activities and search traffics. It is expected that the situations will favor the SEOs and will provide great results that will transition in great growth. The best thing about all this is that everything is … Continue reading 7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond
Khushboo Aulakh — May 30, 2020 How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success — lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or … Continue reading 10 Ways to Reduce Customer Acquisition Cost
Mark Usen — May 29, 2020 Image credit: Depositphotos.com The desire for a highly personalized online shopping experience isn’t rocket science — it’s just basic instincts. There’s no shortfall of statistics proving the vital importance of personalization. The knock-on effects of thick and fast technological advancements have induced a rapid sophistication of consumers’ taste buds. … Continue reading 10 Ways to Crank Up your eCommerce Site’s Performance Using AI Personalization
Jayson DeMers — May 28, 2020 Under most conditions, your daily commute is a waste of time. You have to drive to and from the office, accomplishing zero tasks, for a set amount of time. While the length of a commute varies wildly, the average person drives 20-30 minutes one way, resulting in nearly an … Continue reading 7 Ways to Maximize Productivity During Your Daily Commute
Jared Polites — May 27, 2020 As a 10-year practicing minimalist and productivity junkie, I know how attractive and elusive the perfect state of productivity is. The desire of being productive can also be one of the main drivers of inefficiency. For example, I have an app for just about every metric or tracker-centric activity … Continue reading 5 Unconventional Ways to Boost Your Productivity
