By Justin Wong, Published November 8, 2014 A landing page should be the centerpiece of your online marketing strategy. A landing page is a special webpage used to encourage people to take an action. Landing pages can be used for almost anything, including selling a new e-book, getting people to sign up for your … Continue reading Three Ways To Make Your Landing Page Stand Out
By Marie Alonso, Published November 7, 2014 What better way to market – and grow – your business than to win partners? Partnerships open doors to networking, reselling and collaborating with leading companies in your industry – businesses focused on expanding their technological expertise and delivering leading solutions to clients. Partner programs give you access … Continue reading Partner Marketing: 3 Ways Partner Programs Grow Your Business
By Todd Turner, Published November 4, 2014 The holidays are rapidly approaching and it’s time to step up your nonprofit organization’s marketing game. With a Santa ringing a bell on every corner and fundraiser flyers circulating through the neighborhood at record speed, it’s clear that the spirit of giving is rampant this time of year … Continue reading 5 Ways To Increase Donations This Holiday Season
By Patrick McFadden, Published November 4, 2014 LinkedIn just isn’t that complicated. Oh, sure, its evolved from an online resume to a content platform and there’s all the new updates out every year, but really, when it comes down to it, there are only a handful of things that actually matter, a handful of things … Continue reading 7 Quick Ways to Turn LinkedIn into a Relationship-Building and Engagement Workhorse
By Becky Tumidolsky, Published November 2, 2014 Do you believe content writing can be delegated to just about anyone? If so, here’s a disturbing vision that might just scare you straight. A weak, wandering narrative. Sentences and paragraphs that don’t flow logically or stylistically. Incomprehensible bloat. Ideas randomly introduced. Awkward or missing transitions. Tangents that … Continue reading The Perils Of Writing Poorly: 5 Ways To Kill Your Audience
By Katie Bapple, Published November 2, 2014 Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events. Chasing after abandoned members … Continue reading The 7 Ways To Source Members For Your Organization’s Online Community
By Amanda Wilson, Published November 2, 2014 The role of sales operations is continuing to evolve. A title you might not have even heard of 5 years ago is becoming a critical part of a sales organization and proving to be as important and strategic to a company as sales leaders themselves. But as with … Continue reading 3 Ways Sales Operations Can Be More Strategic With Sales Leaders
By Dan Shewan, Published November 2, 2014 If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being … Continue reading Niche Marketing: 7 Ways To Get It Right
By Liz Papagni, Published November 1, 2014 With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re … Continue reading 5 Ways To Humanize Your Brand
By Jerry Low, Published November 1, 2014 Yeah, yeah – I know, we’re not supposed to brag. But, there’s a difference between bragging and a bit of shameless shilling or self-promotion. For starters, bragging makes people feel badly. Self-promotion – if done right – just makes them want what we’re selling. Not to mention that … Continue reading 7 Quick Ways To Promote Yourself (And Your Blog)
