By Will Blunt, Published October 31, 2014 It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes, images or videos with your followers you are adding value to their day and boosting your credibility. But if everyone is trying to share content, how do you … Continue reading 7 Practical Ways to Find Content Your Followers Will Love
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
By Ray Wang, Published October 27, 2014 An AdWords Placement Targeting campaign lets you display ads on specific and qualified webpages that belong to the Display Network. For example, if you’re a female apparel retailer, you can specifically show ads on women fashion-related webpages such as How to Get Dressed Without Getting Dressed or 11 Ways To Easily Transition Your Career Style From Summer … Continue reading 3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
By Jenifer Kramer, Published October 24, 2014 As an entrepreneur, every day brings new challenges, many of which are extremely stressful. And without a big corporation to back you, it could literally mean the difference between paying your rent and not. So, how does one maintain their composure as they endure the ups and downs … Continue reading 6 Ways To Relieve Stress When The Going Gets Tough
By Lilian Sue, Published October 23, 2014 OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of awesome content tricks. But there’s just so many different ways to generate great, shareable content that … Continue reading Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas
By Bill Faeth, Published October 23, 2014 Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted? Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been anticipating for more than a year. In fact, Barry Schwartz dubbed this update “one of the most anticipated…in … Continue reading 3 Ways to Protect Your Site from Penguin 3.0
99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! When … Continue reading 8 Ways What You Write Affects Your Bottom Line
By Amanda Pensack, Published October 17, 2014 Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major industry game players today, such as Coke, Google and Apple, would be executing strategy and similar tactics to … Continue reading 3 Ways to Craft an Effective Marketing Strategy for Your Business
By Rachel Clapp Miller, Published October 17, 2014 If your sales organization spent more time selling, how would that affect your sales revenue numbers? Often, salespeople and front-line managers get bogged down in forecasts, reviews, hiring and recruiting. In fact McKinsey Global reports that salespeople spend less than half their day selling. (This infographic provides … Continue reading Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling
By Heather R. Huhman, Published October 17, 2014 “If you want to land a job, you need to be on LinkedIn. Period!” How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news. Although LinkedIn is an … Continue reading 6 Ways To Expand Your Personal Brand Beyond LinkedIn
