Kim GeorgeMarch 16, 2015 “Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon As small business owners and entrepreneurs with limited budgets, we do not have the luxury of spending millions of advertising dollars to brand our businesses. Fortunately, and thanks to a fundamental … Continue reading 7 Simple And Effective Ways To Brand Your Business Online
Douglas BurdettMarch 15, 2015 Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here’s how to do it. On May 10, 1869, at Promontory Summit, Utah Territory, a golden spike was driven into a railroad tie to commemorate the First Transcontinental Railroad across the United States, … Continue reading 5 Ways To Unite Sales And Marketing For Increased Revenues
Allison VanNestMarch 13, 2015 Tomorrow is Pi Day! Grab yourself a slice of your favorite 3.14 (get it?) and gather round and talk about why so many of us feel the need to reinvent the wheel. Because while pi never repeats, your blog content can—and should—get reused. One of the reasons people feel intimidated by … Continue reading 8 Easy Ways to Reuse Your Blog Content
Gail OliverMarch 11, 2015 When customers are looking to purchase from your small business, chances are they will want to read your reviews or get testimonials from your customers. When your business is just starting out that may be hard to do, but here are some tactics to consider that will give instant credibility to … Continue reading 4 Ways to Get Reviews & Testimonials for Your Small Business
Joel HouseMarch 11, 2015 In a world where there is an extension or plugin to handle every little task and feature you can imagine, I see bloated sites on a daily basis. And each time I simple shake my head knowing that if they’d kept their site simple their bank account would be thanking them … Continue reading 5 Ways Keeping Your Online Store Simple Will Increase Your Profits
Business.comMarch 11, 2015 Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a … Continue reading 4 Ways to Lower the Cost of Making a Business Video
Hassan Ud-deenMarch 11, 2015 Some businesses seem to grow like crazy. Their customers are fanatical about them, and they happily devour most of their products/services. And month after month, year after year, they seem to be constantly growing and produce gushing streams of revenue. What’s their secret? The truth is, there is no secret…but there … Continue reading 5 Bombproof Ways to Explode Your Business Growth
Taylor NelsonMarch 10, 2015 Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most important and effective ways to drive traffic, engage people online, and boost marketing strategies. For many companies, it’s the … Continue reading 8 Quick Ways To Boost Your Social Marketing Strategy
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
Scott LambertMarch 9, 2015 In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media. What Role … Continue reading 4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
