Valerie LevinMay 11, 2015 Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate … Continue reading 5 Proven Ways To Leverage Social Proof For Your Brand
Martin YanMay 11, 2015 Communities are essential to shaping our identities. They bring people together through a common activity or belief and provide us a context in which we are able to interpret ourselves and one another. Take a sporting event, for example. Two strangers sitting next to each other can be wearing the same … Continue reading 8 Ways to Build a Thriving Online Community
Jamie NicholMay 11, 2015 As a company, you want your employees to be invested in your goals. You want them to get excited about your successes, and feel motivated to improve your products, contribute to your workplace culture, and be an active part of the company community. Your employees will not be as apt to be invested … Continue reading 3 Ways to Foster Professional Development in the Workplace
Scott LambertMay 9, 2015 Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can … Continue reading 3 Ways to Make Customers “Stick” Around on Your Website
Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience
Katie CooperMay 7, 2015 Social media has changed the landscape of marketing in a number of ways. Perhaps one of the most crucial way relates to the way brands can interact with their audience in real time. Corporate Events are a particularly good example of the power social media can have in connecting individuals brought … Continue reading 4 Ways To Maximize Your Event Presence Through Live Social
Ali HyattMay 6, 2015 As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your business. … Continue reading 6 Simple And Inexpensive Ways To Use Online Marketing To Reach New Customers
How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible results. Thomas Koletas on May 5, 2015 Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the latest wave of targeted advertising because … Continue reading 5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing
Brandon LewinMay 4, 2015 Likes. Do you remember the days when the word like was simply a feeling you had about a person or thing? I remember when I was a kid, the things I liked were BigChew gum, He Man, Michael Jordan and the occasional girl. Fade to black, fade into October 30, 2007 … Continue reading 3 Creative Ways To Get More Likes On Your Facebook Page
Dave EvansMay 4, 2015 Telecommute employment is no longer an avant-garde way to cut down on traffic, decrease overhead, or accommodate unique situations. While the value of these benefits remains unquestioned, employers are uncovering more (and greater) advantages to staffing a virtual team. Remote labor is becoming mainstream. Offering even the option to telecommute is … Continue reading Ways to Attract (and Keep) a Telecommute Workforce
