If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Kevin Lee on November 9, 2017 Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored … Continue reading 15 ways to ride the audience wave
Amanda Abella — November 8, 2017 — November 8, 2017 StartupStockPhotos / Pixabay As a business owner, if you aren’t making sales then you aren’t making money. You can have the best skill set in the world, but if you don’t know how to sell it, then it really doesn’t matter. That’s why it’s … Continue reading 4 Ways to Improve Your Sales Closing Rate
Kristen Dunleavy — November 8, 2017 Follow @KristenWritesIt — November 8, 2017 We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not) devices held in the hands … Continue reading 5 Ways to Add Magic to Your Email Marketing
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
Brad Smith — November 7, 2017 Follow @bsmarketer — November 7, 2017 Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you and me, anyway. It means there are millions of advertisers you’re competing against. There are easily thousands … Continue reading 4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
Jamichael Mitchell — November 6, 2017 Follow @MikeMitchEra — November 6, 2017 (Courtesy Pixabay) Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average of 18 videos per month, according to the 2017 Video in Business Benchmark Report, it’s clear that brands are recognizing … Continue reading 8 Ways to Get More Eyes on Your Video Content
Alan Rita — November 6, 2017 Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more worried about artificial intelligence than we are about a North Korean invasion. Even though the idea of an AI-controlled world is somewhat far-fetched for many of us, there’s a … Continue reading 4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground
Choncé Maddox — November 6, 2017 QuinceMedia / Pixabay According to Bloomberg, eight out of ten small businesses fail. Some fail because they don’t adequately understand customer needs. Others can’t communicate the value of their products and services. Still, others don’t understand how to promote themselves effectively. Yet, the number one reason businesses … Continue reading 5 Proven Ways to Cut Costs For Your Small Business
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017 You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts
By Abhishek Talreja November 6th, 2017 “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business
