By Michael Grothaus December 07, 2023 Unfortunately, ghosting just doesn’t happen in the dating world. The practice is quite common in the professional world when it comes to job hunting. Talk to any recruiter and you’re likely to hear stories about how they had a promising candidate for a position, but that candidate just … Continue reading Employers, this is why you’re being ghosted by job seekers. There are ways to make it stop
9 Ways to Automate Your Recruitment Process Calendar / Last Updated: Dec 1, 2023 Even though many of us are busy with the holidays and end-of-year business activities, leaders are already thinking about the new year. A major reason for this is that companies tend to hire more during January and February. Considering the following factors, that makes … Continue reading 9 Ways to Automate Your Recruitment Process
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Katie Robbert on December 1, 2023 Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and … Continue reading 6 ways to use generative AI for your marketing
By Stephanie Vozza November 29, 2023 You may be incredibly bright, but showing your intelligence in the moment can be challenging, like if you’re called on unexpectedly in a meeting. The most significant barrier to communicating effectively and sounding smart is the fact that we all get nervous, says Matt Abrahams, author of Think … Continue reading 3 ways to sound smarter in your next meeting
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program
3 Ways to Take Advantage of Immersive Experiences for Businesses Chandra Surbjat / Nov 9, 2023 No matter where your staff works from day to day, everyone can easily collaborate across teams — communicating fluidly, accessing resources, finding information, brainstorming, and maintaining progress. This is possible thanks to advanced technologies, such as generative artificial intelligence, … Continue reading 3 Ways to Take Advantage of Immersive Experiences for Businesses
Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams. Megan Michuda on November 3, 2023 Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation … Continue reading 5 ways MOps can elevate the annual planning process
Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Brian McKenna on November 1, 2023 I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: … Continue reading 3 ways email marketers should actually use AI
Universal Analytics is dead! Here are three reasons marketers should be saying, “Long live Google Analytics 4!” Constantine von Hoffman on October 31, 2023 There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was … Continue reading 3 ways GA4 is way better than UA
By Sam Becker October 31, 2023 Joe Biden seemingly has two things in its sights lately: Malarkey and junk fees. A few weeks after the Federal Trade Commission (FTC) announced a new rule targeting junk fees—described as “hidden and bogus fees that can harm consumers and undercut businesses”—the Biden administration is zeroing in on … Continue reading Retirement planners might soon need to retire some of the sneaky ways they do business
