Tag Archives: Ways

4 ways to get more value from your martech investments

Marketing Technology

Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments →

3 ways to improve team satisfaction and growth with agile marketing

Team Productivity

Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement. Stacey Ackerman on October 24, 2023 When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop … Continue reading 3 ways to improve team satisfaction and growth with agile marketing →

4 ways to add personalization to your emails right now

Email Personalization

Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue. Summer Deeb on October 18, 2023 Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are … Continue reading 4 ways to add personalization to your emails right now →

9 ways to improve your content’s UX beyond great writing

User Experience

Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages. Michael Brenner on October 16, 2023 Solid writing is critical to effective content marketing, you already know that. However, your target audience won’t read your content if it doesn’t look good.  … Continue reading 9 ways to improve your content’s UX beyond great writing →

5 ways leaders can get the most out of their chief sustainability officers

Leadership Engagement

  By Talib Visram More and more companies are adding chief sustainability officers to their ranks but, despite the standardized title, the job functions can vary dramatically. The basic function of a CSO is to help businesses achieve their social and environmental goals. But in some organizations, despite the executive-sounding titles, they’re still fringe positions; … Continue reading 5 ways leaders can get the most out of their chief sustainability officers →

3 ways MOps can bridge the gap in marketing analytics

Marketing Operations

Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics →

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