Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018 “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization
Mitesh Patel — March 29, 2018 Follow @S_Analysts— March 29, 2018 “Social media is so fast moving, you’ve got to know how to keep up – or you’ll get left behind” With the number of social media platforms growing and algorithms constantly changing, it can be hard for businesses to keep up. Here we talk … Continue reading A Handy Guide to Ride the Social Wave for Your Business
Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands by Steve Kraus , March 14, 2018 For lack of a better phrase, brands and retailers have always been “frenemies.” They need each other. Retailers need products to sell, and brands have said products that need distribution. But they often … Continue reading Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands
Riding The Voice Wave by Mike Dougherty , Op-Ed Contributor, March 8, 2018 Ever since the dawn of science fiction, people have been fascinated by the idea of talking with computers — think Knight Rider, Star Trek and HAL 9000 from 2001: A Space Odyssey. With the development of speech technology, VXML and voice applications, … Continue reading Riding The Voice Wave
Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy. Jessica Fewless on December 5, 2017 Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA. In the past few years, Account-Based Marketing (ABM) has grown as … Continue reading The next wave of ABM: A blended approach (Part 1)
If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Kevin Lee on November 9, 2017 Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored … Continue reading 15 ways to ride the audience wave
Dustin Goot — February 14, 2017 — February 14, 2017 If you saw Forbes’ second annual list of the highest-paid YouTube stars, you know that big name digital influencers are bringing in big money. That means that if your brand is looking to reach the millennial and Gen Z viewers who rabidly consume the content … Continue reading The Next Influencer Wave and How to Find It
Elinor StutzMay 24, 2015 The attitude of forging past obstacles is what sets the successful apart. It is the rare individual who never makes a poor choice or who enjoys good experiences 100 percent of the time. For the rest of us, we need an improved mindset for moving forward and getting past those events … Continue reading Ride The Wave Of Poor Experience To New Possibility
