Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. Chris Wood on June 26, 2024 Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. … Continue reading Salesforce’s AI CEO explains why this new AI wave is different
Is Your Startup Future-Ready? Embrace the Metaversal Wave Gergo Vari / Last Updated: Dec 9, 2023 Metaverses are emerging concepts that combine technologies such as virtual reality, augmented reality, blockchain, etc. A few years ago, users couldn’t imagine interacting with 3D virtual worlds and each other in such immersive ways. The most noteworthy example … Continue reading Is Your Startup Future-Ready? Embrace the Metaversal Wave
YouTube war on ad blocking causes wave of adblock uninstalls Radek Zielinski / Nov 3, 2023 YouTube’s new aggressive tactics to disable ad blockers has led to a wave of ad blocker uninstallations, according to data from ad blocker companies. The video platform, owned by Google, escalated efforts last month to crackdown on the … Continue reading YouTube war on ad blocking causes wave of adblock uninstalls
By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and duration of the heat … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
By Samar Marwan August 19, 2022 From coffee houses to newsrooms, workers in just about every industry are moving toward unionizing to improve working conditions and job protection. This week, a more unexpected and disenfranchised group of workers are moving toward unionization: strippers. In mid-March, 15 dancers at the Star Garden Topless … Continue reading Strippers are the latest workers to join the union wave
COVID-19 Sparked New Wave of CPG Innovation by Laura Gurski , Columnist, April 23, 2021 Consumer brands have been through a challenging twelve months. A combination of lockdowns, store closures, social distancing, home working, mask wearing, and other essential measures changed consumer needs and behaviors overnight. With everyone at home, with offices closed, and with … Continue reading COVID-19 Sparked New Wave of CPG Innovation
Ashley Kimler December 8, 2020 As we enter a new year, one thing’s for sure — the business world has never changed over the course of twelve months as it did in 2020. But, while the recent past brought uncertainty, anxiety, and even fear for businesses all over the world, 2021 could be a promising … Continue reading Are You Ready for the New Wave of Workplace Culture in 2021?
Graham Jones September 24, 2020 Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that … Continue reading Can Your Business Survive a Second Wave of COVID-19?
AI and machine learning are helping marketers in more ways than you can imagine. As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re … Continue reading Riding the wave of AI: Is your marketing campaign as smart as it can be?
Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation
