Tag Archives: wave

Is Your Startup Future-Ready? Embrace the Metaversal Wave

Is Your Startup Future-Ready? Embrace the Metaversal Wave Gergo Vari / Last Updated: Dec 9, 2023   Metaverses are emerging concepts that combine technologies such as virtual reality, augmented reality, blockchain, etc. A few years ago, users couldn’t imagine interacting with 3D virtual worlds and each other in such immersive ways. The most noteworthy example … Continue reading Is Your Startup Future-Ready? Embrace the Metaversal Wave

YouTube war on ad blocking causes wave of adblock uninstalls

YouTube war on ad blocking causes wave of adblock uninstalls Radek Zielinski / Nov 3, 2023   YouTube’s new aggressive tactics to disable ad blockers has led to a wave of ad blocker uninstallations, according to data from ad blocker companies. The video platform, owned by Google, escalated efforts last month to crackdown on the … Continue reading YouTube war on ad blocking causes wave of adblock uninstalls

China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change

By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and duration of the heat … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change

Strippers are the latest workers to join the union wave

By Samar Marwan     August 19, 2022   From coffee houses to newsrooms, workers in just about every industry are moving toward unionizing to improve working conditions and job protection. This week, a more unexpected and disenfranchised group of workers are moving toward unionization: strippers. In mid-March, 15 dancers at the Star Garden Topless … Continue reading Strippers are the latest workers to join the union wave

COVID-19 Sparked New Wave of CPG Innovation

COVID-19 Sparked New Wave of CPG Innovation by Laura Gurski , Columnist, April 23, 2021 Consumer brands have been through a challenging twelve months. A combination of lockdowns, store closures, social distancing, home working, mask wearing, and other essential measures changed consumer needs and behaviors overnight. With everyone at home, with offices closed, and with … Continue reading COVID-19 Sparked New Wave of CPG Innovation

Riding the wave of AI: Is your marketing campaign as smart as it can be?

AI and machine learning are helping marketers in more ways than you can imagine. As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re … Continue reading Riding the wave of AI: Is your marketing campaign as smart as it can be?

Marketers must capitalize on the new wave of email innovation

Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation

Forrester issues first Wave report on Experience Optimization

Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018   “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization