More than half of retailers struggle to recognize and engage their best customers. Greg Sterling on September 24, 2015 Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize … Continue reading Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver
by Laurie Sullivan @lauriesullivan, (September 22, 2015), 1:28 PM While standing in the checkout line at Whole Foods last week I overheard a conversation between the woman in front of me and the gentleman clerk at the cash register. “I sometimes get emails from grocery stores for discounts on products that I always use, but … Continue reading Sometimes I Want To Be An Ostrich
Tor RefslandSeptember 22, 2015 You want to build your online profile, right? Because you KNOW that you need to be present on social media in order to do so. The only problem is that whenever you log on to your social media accounts… you BLACKOUT. When you wake up a lot of time has passed, … Continue reading 4 Things You Need to Stop If You Want To Be Productive on Social Media
Elisa SilvermanSeptember 8, 2015 Facebook recently rolled out new functionality on its Author Tag to make it easier for readers to follow pages and writers they like. As a freelance writer, I don’t hate this. But it sounds a bit similar to Google Authorship, which was snatched away. So what’s going on here? What’s Facebook … Continue reading Why You Want to be a Facebook Authorship Early Adopter
Shana RusonisSeptember 7, 2015 “Optimization is a journey, not a destination.” We’ll often point to this statement as a guiding light for our own testing, and as a recommendation to our thousands of customers—testing and optimization are iterative, learning-driven processes that are ongoing. Experimentation means that nothing about your digital experience should remain fixed for … Continue reading 5 Issues 97% of Testing Teams Want to Fix
Edward GeorgeSeptember 3, 2015 So you want to produce a corporate video? Great idea! Corporate video is the most powerful marketing and communications tool available to any business and is far too often underutilized and discarded due to businesses mistakenly thinking it is expensive and overpriced. With video increasing some businesses sales such as stacksandstacks.com … Continue reading Do You Want to Save Money On Corporate Video Production?
Ben RusselAugust 28, 2015 Getting recognized by a hiring manager in a matter of seconds is absolutely necessary in order to survive in today’s competitive hiring job market. In order to make that happen, there are things that are necessary for an applicant to include on their resume to make it easier for the hiring … Continue reading What Employers Want To See On Your Resume
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Pejman GhadimiAugust 24, 2015 If you read my previous article on how to deal with getting fired, you would know that I lost a very high paying and high-level job during my younger years. At the time I actually had a side business, but was not interested in being self-employed; I actually enjoyed being the … Continue reading So You Want to Be Your Own Boss? What You Need to Know Before You Start
Shelly KramerAugust 23, 2015 There are many myths and misconceptions floating around these days about Millennials, and many of them are downright negative. They’re entitled. They have been coddled by their helicopter parents. And they are tech-obsessed to the detriment of all else in their lives…okay, maybe that one’s true! Millennials are definitely tech-natives. Having … Continue reading Want to Engage With Millennials? Don’t Forget to Email Them
