When it comes to telling your brand’s story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey. Jordan Kretchmer on August 21, 2015 A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a … Continue reading Want More ROI From Your Social Programs? Take A Look In The Mirror
Pam McBrideAugust 18, 2015 “Engagement” has been a buzzword in the social media marketing space for years, and it has remained part of the vocabulary for a reason: it matters. Measuring success on social can be difficult, especially when attempting to affix a dollar figure. Engagement metrics – retweets, shares, likes, replies, clicks – are … Continue reading Want More Engagement in Social? Focus on These 5 Things
Contributor Sahil Jain shares more questions and answers about how best to utilize the platform. Don’t miss these important tips on bidding, targeting and choosing between ad products. Sahil Jain on August 7, 2015 Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. … Continue reading Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2
Rose Ann CabreraAugust 7, 2015 Starting up a business or any endeavor online can spark millions of exciting ideas. Although this sounds good, it isn’t actually helpful. Most of the time, the pile of ideas makes it hard for a person to concentrate. He can get excited with all the opportunities that he may want … Continue reading Do You Want To Succeed Online? Start Small!
James ClearAugust 7, 2015 Most of us, at some point or another, think that we will be happy once we achieve a particular goal. I’ll be happy after I… graduate from college make a million dollars get married lose 40 pounds get a job …and so on. To be clear, I have been guilty of … Continue reading Do You Have to be Unhappy Now if You Want to be Successful Later?
Ryan PinkhamAugust 5, 2015 Imagine if you could extend the reach of your email beyond your email list. Imagine if the people you were able to reach were completely new to your business, but also had a ton in common with the people who are already on your list. Would you be interested in giving … Continue reading 5 Things Your Email Must Have If You Want To Promote It On Facebook
Catherine LewisJuly 28, 2015 Not on Facebook yet? What are you waiting for!? In the latest installment of our six-part What Consumers Want series, we reveal how Facebook is by far the most popular site for consumers looking to engage with local businesses. Read on. Our recent Yodle survey* findings indicate that 45% of consumers … Continue reading What Consumers Want Part 5: Facebook Over The Rest
Marc GubertiJuly 28, 2015 Pinterest is a unique social network in its design and usability. Many brands such as Nordstrom Rack have accumulated millions of followers that, as a combined force, make pins from these brands go viral. There are marketers who are utilizing Pinterest as well, and I can testify that Pinterest is a … Continue reading 6 Pinterest Mistakes You Do Not Want To Make If You Want A Big Audience
Salma JafriJuly 28, 2015 I’ve always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It’s called the “principle of reciprocity” and psychologists believe … Continue reading How to Get What you Want – the Principle of Reciprocity
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
