by Jasmine Cohen November 23, 2015November 23, 2015 If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking. Since Apple announced in June that users will easily be able to install ad blockers on phones that support iOS 9, there has been a frenzy of articles predicting … Continue reading Online Quizzes: The Digital Ads Your Audience Won’t Want To Block
by Len April November 22, 2015 Follow @ZenithtalentNovember 22, 2015 Understanding the wants and needs of hiring managers This September, the Addison Group published a survey that illustrates the way today’s hiring managers evaluate candidate submittals. Interestingly, the results also cover a blended, multigenerational workforce that spans Boomers, Gen X and Millennials. Thomas Moran, Addison’s … Continue reading What Most Hiring Managers Really Want
by Linda Dessau November 21, 2015November 21, 2015 © Sergey Nivens – Fotolia.com Earlier this year I created a new presentation called How to Write Your First Four Blog Posts. The basic premise is that you don’t need to write a new full-length article every time you post to your blog. In fact, I suggest … Continue reading Want to Write a Quicker, Easier Blog Post This Week? Try a Combo Post
by Daniel James November 20, 2015 Follow @FurstPersonNovember 20, 2015 Communication (34%): There’s no second guessing here; the number one thing that makes a positive candidate experience for the candidate is communication. This doesn’t mean personally checking in with the candidate every to tell them nothing of note, but keeping them in the loop during … Continue reading 9 Statistics Behind What Applicants Want in a Candidate Experience
by Jeff Sass November 11, 2015 Follow @sassNovember 11, 2015 Paul Graham, the highly regarded programmer, venture capitalist, essayist, and co-founder of the Y Combinator seed capital firm, recently wrote “Change Your Name,” a blog post in which he asserted that every startup should use the traditional .com web address ending. According to Graham, “If … Continue reading Can’t Get the .com You Want? That Might Be a Good Thing
Ritika PuriOctober 15, 2015 You’re a founder, CEO, CMO, or marketing leader. Your business is growing like crazy, and you’re finding yourself with more on your hands than you can handle—you’re working long hours, sleeping less, and falling asleep with your never-ending to-do list cycling on your mind. You want to hire a mini-me, and … Continue reading So You Want to Hire a Product Marketer? Here Are Your Interview Questions
Andrew NguyenOctober 15, 2015 Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are … Continue reading 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
Lindsey PattersonOctober 13, 2015 Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, … Continue reading Want Better SEO Results? Focus Above the Fold!
Want to make Reddit a part of your digital marketing strategy, but not sure how? Check out columnist Brian Patterson’s handy guide for entering the world of Reddit. Brian Patterson on October 1, 2015 A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to … Continue reading So You Want To “Market On Reddit”
Katie CooperSeptember 25, 2015 OMG. BRB. LOLz. Millennials may get a little lazy (or perhaps it’s efficient?) when it comes to spelling out phrases in their entirety, but when it comes to consumption, they’re nothing but active. With 80 million millennials in the United States alone and $ 200 billion in buying power, marketers everywhere … Continue reading What Millennials Want From Your Brand On Social
