Tag Archives: want

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

Personalization

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017   For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages →

Want to Grow Revenue? Get to Know Your Customers

Customer Segmentation

Ashley Mullings — July 11, 2017 Follow @ashley_mullings — July 11, 2017 Recently, a niche retailer we’ve been working with for years began to fret about monthly promotions and asked, “Do people just wait for the next sale?” The concern was that intermittent discounts were disrupting consumer behavior. We love questions like this. There’s always … Continue reading Want to Grow Revenue? Get to Know Your Customers →

8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired

Career Development

Eric Samson — July 10, 2017 Follow @ericbsamson — July 10, 2017 Free-Photos / Pixabay It can’t be overstated: finding good employees in the digital marketing sector is becoming increasingly more difficult. There is a noticeable and prevalent skills gap between entry level job requirements and entry level candidate’s knowledge and experience. According to Marketing … Continue reading 8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired →

Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back!

Productivity

Karl Sakas — July 2, 2017 Follow @KarlSakas — July 2, 2017 Want fewer interruptions by your employees? Create internal “Office Hours” at your agency! An agency owner asked me for help—he was overwhelmed by email at work. He felt like he needed to respond to emails immediately, or fall hopelessly behind. During our two-hour … Continue reading Want Fewer Interruptions at Work? Use Internal Office Hours to Cut Back! →

Forget Video or Blogging If You Want to Reach Business Leaders

Sales Strategy

Graham Jones — June 23, 2017 Follow @grahamjones — June 23, 2017 Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them … Continue reading Forget Video or Blogging If You Want to Reach Business Leaders →

Want to start shooting video in-house but still want a professional look? Here’s what to buy

Video Content

Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs. Aden Andrus on June 12, 2017   Whether you’re a blogger or a business, these days, digital video is all the rage. Every website … Continue reading Want to start shooting video in-house but still want a professional look? Here’s what to buy →

Random Posts on