Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. Julie Joyce on May 24, 2017 One of the things I like best about link building is that it really is as much art as it is science, if … Continue reading Want more links? Be more likable.
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience. Andrea Lehr on May 24, 2017 We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them … Continue reading Not getting what you want from your outreach emails? Follow these 10 steps.
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data
Roee Ganot — April 28, 2017 Follow @RoeeGanot— April 28, 2017 You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how … Continue reading What People Want Out of Video Content
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017 For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
Karl Sakas — April 17, 2017 Follow @KarlSakas— April 17, 2017 Be ready to transfer knowledge to clients before the project’s done, or else you’ll be answering lots of unpaid questions later. A client came to me asking how they could best hand off their expertise to a client at the end of their collaboration. … Continue reading Want Fewer Unpaid Questions Later? Train Your Clients Now!
Darleen DeRosa — April 14, 2017 Follow @onpoint_llc— April 14, 2017 As a training manager, you are already your company’s biggest champion of learning and development. You’re well aware of the value leadership training brings to your company. But convincing your executive team to renew your training budget—much less increase it—can be a tough sell. … Continue reading Want to Get Your Training Budget Approved? Track These 3 Metrics
Carlo Pacis — April 6, 2017 — April 6, 2017 Instagram is by far my favorite content platform right now. While Facebook has become a giant wasteland for recycled memes and Twitter is full of retweet-happy spam bots, Instagram is still home to millions of content creators posting exciting photos. While that’s awesome, the sheer … Continue reading 15 Powerful Instagram Marketing Secrets You’ll Want to Steal
Julie Winkle Giulioni — April 3, 2017 Follow @julie_wg— April 3, 2017 For decades, articles, authors and studies have tried to help managers come to terms with how to motivate employees and drive optimal performance by understanding what employees really want and need from work. The list is long (and alphabetized for ease). Achievement and … Continue reading Who Knows What Employees Really Want?
In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives. Brian Massey on April 3, 2017 It’s rare to find an easy way to significantly increase your conversion rate with a simple … Continue reading Yes, I want to take care of your spam problem for you
