by Jean Templin July 7, 2016July 7, 2016 Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the words ‘eye-tracking’ or ‘visual … Continue reading Visual Engagement Metrics: Your Optimization Secret Weapon
by Samantha Selsky June 16, 2016June 16, 2016 The 5S program is an extension of lean management and a way to “clean house” in the workplace, making it a great way to promote efficiency when it comes to manufacturing & distribution. The 5S program serves as a foundation for sustaining continuous improvement by exposing some … Continue reading Visual Management & The 5S Program: Improving Workflows
by Azure Collier June 10, 2016 Follow @azurecollierJune 10, 2016 You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, … Continue reading How to Stand Out on LinkedIn With Visual Content
by Tim Asimos May 30, 2016 Follow @timasimosMay 30, 2016 While the visual design and aesthetic of a website is often noticed first, there are a lot of equally important factors working behind the scene that ultimately play a role in the “success” of a firm’s website. Design matters Make no mistake, design does matter! … Continue reading Visual Design Is Just The Tip Of The Iceberg In Web Development
by Suzanne Hoenig May 25, 2016 Follow @SMHoenigMay 25, 2016 Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into … Continue reading Which Visual Social Media Should Small Business Use, and Why?
by Susan Gilbert April 26, 2016 Follow @SusanGilbertApril 26, 2016 Use These 4 Instagram Mobile Apps to Boost Your Visual Marketing Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some Instagram apps to help you improve your visual marketing strategy. Here … Continue reading Create Stand-Out Visual Content on Instagram with 4 Apps
By Jeremy Page April 14th, 2016 With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer. Viral-bait-esque, listed posts (like this one that ranks network marketing companies) have been the 2016 … Continue reading 4 Top Visual Content Methods For Engagement
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. David Fothergill on April 11, 2016 Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which … Continue reading Visual analysis of AdWords data: a primer
by Stacy Goodman February 8, 2016 Follow @StacyGoodrunFebruary 8, 2016 Over the last few years, we’ve seen a seismic shift in the way brands think about and leverage visual content across different channels. While the digital web created new and exciting environments for content to live, social media has forever changed the way content is … Continue reading 4 Questions Before Choosing a Visual Commerce Platform
by Personal Branding Blog January 29, 2016January 29, 2016 How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content. The need … Continue reading Stand Out on Social Media – Visual Marketing Strategies
