Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Kate Gerasimova — October 24, 2017 — October 24, 2017 TeroVesalainen / Pixabay A few years ago I used a phone app, called Shapr, to expand my social circles, to make new connections, learn new things and enjoy a conversation or two. I met aspiring artists and entrepreneurs who were looking to start a business … Continue reading Why Articulating A Clear Vision Is Critical For Entrepreneurs
Tom Fielder — September 4, 2017 Follow @LDL_Learning — September 4, 2017 Wokandapix / Pixabay As human beings we yearn to belong to something bigger than ourselves, to something which fills our daily lives with meaning. Throughout history we have been prepared to go to extraordinary lengths in the pursuit of such a cause – … Continue reading 3 Steps to Build Vision as a Leader
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding
Blippar To Use Computer Vision To Improve Location Targeting by Laurie Sullivan @lauriesullivan, August 4, 2017 Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location — and the direction they are facing — relative to stores around them. The company, which … Continue reading Blippar To Use Computer Vision To Improve Location Targeting
Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
Jaisundar Venkat — November 21, 2016 Follow @BouncingThots— November 21, 2016 Many firms fall for the ‘digital’ hype and rush into digital initiatives without fully appreciating the fact that these projects must not only be envisioned differently but also executed differently. Success rates when these initiatives are handled like conventional technology projects aren’t flattering and … Continue reading Digital Transformation – Execution is Key to Realizing Your Vision
by Stuart Holmes March 12, 2016March 12, 2016 Best practices in web design never stand still. The fundamentals may stay the same – great functionality, compelling layout and engaging content – but as the internet evolves and user expectations change, so must our approach to developing websites. Since the uptake of mobile technology, clients are … Continue reading Web Design Best Practices: Stay on Track and Realise the Client’s Vision
Rebekah RichardsMay 29, 2015 What does your mission statement say? Is it poignant? Or does it leave you wondering, “What am I supposed to do with that?” Creating a customer-centric vision statement to guide new and veteran employees in your company is essential. This statement sets the tone for what’s expected in all departments. As … Continue reading How to Create a Customer Centric Vision Statement
William YatesApril 19, 2015 The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes. Cycling to nowhere Over time, this cycle of launch, evolve, sunset can become … Continue reading Strategic Digital Planning: The Need For 360 Degree Vision
