Tag Archives: vision

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role →

How to Stay Focused While Creating a New Vision

Productivity Tools

Hassan Mansoor — June 27, 2019 Follow @Hassan_Mansoor1 — June 27, 2019 If you’re a business owner or leader, there will be times when you feel completely overwhelmed and full of self-doubt. Such unhelpful thoughts are sometimes enough to derail your success, but there’s a way to put those feelings on a back burner, so … Continue reading How to Stay Focused While Creating a New Vision →

Why You Need a Vision Story and a Value Story

Storytelling

Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story →

Vision: It’s a Verb!

Business Planning

Julie Winkle Giulioni — April 15, 2019 Follow @julie_wg — April 15, 2019 For decades, leaders have been advised to generate missions and visions as a way to focus and drive organizations into the future. Countless workshops and books outline the “how-tos” associated with arriving at those just-right words that will galvanize teams and deliver … Continue reading Vision: It’s a Verb! →

How does an omnichannel vision increase sales?

Omni-Channel

An omnichannel strategy creates a comprehensive view of the customer’s journey to deliver the right message, at the right time, without pressure or over-solicitation. David Le Douarin on February 1, 2019 With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs … Continue reading How does an omnichannel vision increase sales? →

Helping Team Members See Your Vision

Business Development

Rick Goodman — December 30, 2018 Follow @DrRickGoodman — December 30, 2018 rawpixel / Pixabay As a business leader, it’s not enough for you to have a sense of vision—big ideas you’d like to bring to fruition. What’s really important is helping other people to see your vision, to rally behind it, to make it … Continue reading Helping Team Members See Your Vision →

Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

Sales Funnel

Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short? →

Why Articulating A Clear Vision Is Critical For Entrepreneurs

Entrepreneurship Lessons

Kate Gerasimova — October 24, 2017 — October 24, 2017 TeroVesalainen / Pixabay A few years ago I used a phone app, called Shapr, to expand my social circles, to make new connections, learn new things and enjoy a conversation or two. I met aspiring artists and entrepreneurs who were looking to start a business … Continue reading Why Articulating A Clear Vision Is Critical For Entrepreneurs →

3 Steps to Build Vision as a Leader

Leadership

Tom Fielder — September 4, 2017 Follow @LDL_Learning — September 4, 2017 Wokandapix / Pixabay As human beings we yearn to belong to something bigger than ourselves, to something which fills our daily lives with meaning. Throughout history we have been prepared to go to extraordinary lengths in the pursuit of such a cause – … Continue reading 3 Steps to Build Vision as a Leader →

Demand gen tunnel vision: Why your company probably needs to invest in branding

Branding Trends

What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding →