The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers? Chris Wood on June 6, 2023 Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the … Continue reading What Apple’s Vision Pro means for AR and VR marketing
Jaguar’s ‘first’ all-electric hypercar exists only on your PS4 You’ll need ‘Gran Turismo Sport’ to drive this supercar. Jaguar Igor Bonifacic @igorbonifacic Jaguar has unveiled its first-ever electric hypercar. There’s just one catch: for the moment, it will only exist inside of Gran Turismo Sport. The all-wheel-drive Jaguar Vision Gran Turismo Coupé draws inspiration … Continue reading Ferrari’s Vision hybrid race car arrives in ‘Gran Turismo 7’ on December 23rd
Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data
Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change
Gaurav Belani January 3, 2022 Redefining experiences is the key when you are looking to transform your business on a large scale. Revamping the experiences you offer to everyone within and outside the business environment demands higher cross-functional alignment to meet consumer requirements. These experiences are strategized by teams using visions as an anchor. You … Continue reading How to Build a Solid Experience Vision for Your Business
Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. George Nguyen on October 15, 2020 The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more … Continue reading Meet Google Analytics 4: Google’s vision for the future of analytics
Erika Giles September 11, 2020 Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business strategy including marketing, sales projections, target markets and your place in them, and more. Two elements that … Continue reading Vision Statement Vs. Mission Statement: How Both Fuel Growth
Esther Cohen — December 4, 2019 How will marketing change in the coming decade? What will the agency of the future look like in 2030? Find some answers in this thought piece. 2020. It just rolls off the tongue. Two decades into the new millennia. Three decades into the digital revolution. So much has changed … Continue reading Vision 2030: What Will the Agency of the Future Look Like?
John Parker Stewart — October 10, 2019 On the fourth of July, 1952, Florence Chadwick attempted to swim the saltwater channel from Catalina Island to the California coast, a distance of 26 miles. Florence had several dangerous enemies. One was the cold water. But she was no stranger to the cold. She had already crossed … Continue reading Leadership Lesson: Vision in the Fog
