Tag Archives: Viral

The Not-So-Special Story Behind How To Go Viral – Why These Brands Did It Right

Senko Duras — October 3, 2017 — October 3, 2017 Surviving in the world of online content is no easy feat. Thriving in this world is a Herculean task, and each success has the rest of us wondering how and why. It seems impossible, yet it happens. When it comes to going viral, the Pareto … Continue reading The Not-So-Special Story Behind How To Go Viral – Why These Brands Did It Right

The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016     If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement