By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls
Tag Archives: Viral
A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages
By Moises Mendez II March 19, 2022 More than 13 million TikTok users watched as a Seattle man, who goes by the handle calm.simon, unpacked bags full of clothes, books, snacks, and kitchen supplies in his office cubicle. “I am moving from my apartment and into my cubicle at work,” he says in … Continue reading A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages
Rethinking Viral Social Marketing Tactics
Cody Barras November 23, 2021 Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles … Continue reading Rethinking Viral Social Marketing Tactics
How to Go Viral with the Network Effect?
Steven Imke November 11, 2021 The secret sauce in creating a product or service that has the potential to go viral is adding something that creates more value when more people in the user’s network use or adopt it. This is known as the network effect. Facebook understood the network effect concept very well. If … Continue reading How to Go Viral with the Network Effect?
How to Build a Viral Social Media Campaign: Your 9-Step Guide
Manisha Sukhyani September 23, 2021 Whether it’s to get in touch with loved ones, seek entertainment, or build a business, social networks are the first choice for multiple purposes. And marketers are no stranger to the opportunities. Precisely when 73% of consumers agreed to have been driven by a brand’s social media presence while making … Continue reading How to Build a Viral Social Media Campaign: Your 9-Step Guide
The Best Way to Run Viral Contests and Grow Your Email List
Thomas Griffin March 3, 2021 To create a great viral giveaway contest, you need to use a combination of the right tools and engaging marketing campaigns that win users over. In this post, we’ll look at how you can create a viral giveaway and leverage it to grow your email list. By following the steps … Continue reading The Best Way to Run Viral Contests and Grow Your Email List
Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
How to Create Viral Facebook Community Growth
Austin Iuliano September 18, 2020 In my previous article How to Create an Effective SWOT Analysis and MVP Fast I used the example of a side project I’m creating, This Unicorn Life. Today I’m going to share with you exactly how this side project is growing a massively viral Facebook Community from scratch. Creating My … Continue reading How to Create Viral Facebook Community Growth
Viral Nation Launches Cross-Platform Influencer Marketing Tool
Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool
You Don’t Want to Go Viral; You Want Cultural Contagion
Jessica Welch June 23, 2020 In the last 5 years, everyone in marketing has set their sights on going viral and is moving full steam ahead. It seems like the best way to get your product or idea in front of the eyes of the masses and essentially get rich quick. We view viral marketing … Continue reading You Don’t Want to Go Viral; You Want Cultural Contagion