Tag Archives: Viral

How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

By Danica Lo       June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages

By Moises Mendez II   March 19, 2022   More than 13 million TikTok users watched as a Seattle man, who goes by the handle calm.simon, unpacked bags full of clothes, books, snacks, and kitchen supplies in his office cubicle. “I am moving from my apartment and into my cubicle at work,” he says in … Continue reading A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages

Rethinking Viral Social Marketing Tactics

Cody Barras November 23, 2021 Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles … Continue reading Rethinking Viral Social Marketing Tactics

How to Build a Viral Social Media Campaign: Your 9-Step Guide

Manisha Sukhyani September 23, 2021 Whether it’s to get in touch with loved ones, seek entertainment, or build a business, social networks are the first choice for multiple purposes. And marketers are no stranger to the opportunities. Precisely when 73% of consumers agreed to have been driven by a brand’s social media presence while making … Continue reading How to Build a Viral Social Media Campaign: Your 9-Step Guide

Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Viral Nation Launches Cross-Platform Influencer Marketing Tool

Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan  @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool