April 13, 2026 Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons BY María José Gutiérrez Chávez Lauren Sánchez Bezos is great at being happy—so much so that she is encouraging others to pursue unapologetic happiness, too. But, unsurprisingly, those without private jets aren’t buying it. Over the weekend, The New … Continue reading Lauren Sánchez Bezos’s happiness routine is going viral for the wrong reasons
February 19, 2026 Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
February 11, 2026 MrBeast’s business empire stretches far beyond viral YouTube videos
August 03, 2025 This TikToker is going viral for calling out the ‘bad walkers’ of NYC BY Eve Upton-Clark If you’ve ever experienced incommensurate rage from slow or oblivious walkers, this TikTok series is for you. Matt Bass has always been a walker, often logging 10 miles per day on weekends. Recently, he’s taken to the … Continue reading This TikToker is going viral for calling out the ‘bad walkers’ of NYC
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. Kelsey Libert on November 6, 2024 What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By … Continue reading What makes content go viral, backed by research
May 31, 2024 Google’s bad AI search results went viral. It’s since made improvements Google has sought to make broader improvements such as better detection of ‘nonsensical queries.’ BY Associated Press Google said Friday it has made “more than a dozen technical improvements” to its artificial intelligence (AI) systems after its retooled search engine was found … Continue reading Google’s bad AI search results went viral. It’s since made improvements
April 29, 2024 Walgreens scores a viral candy TikTok hit with these peelable gummies It’s a bit of much-needed sweet news for the drugstore chain, which has had more sour press lately. BY Sarah Bregel Despite TikTok’s uncertain future, it’s still continuing to set social media trends, and the latest one is a mango gummy candy … Continue reading Walgreens scores a viral candy TikTok hit with these peelable gummies
March 28, 2024 That viral AI-generated influencer is based on a real person. And she’s fine with the ads Ariel Marie tells ‘Fast Company’ that she provided her voice and likeness to AI company Arcads, which approached her on the gig-work platform Fiverr. BY Chris Stokel-Walker The content creator behind a viral video storm over … Continue reading That viral AI-generated influencer is based on a real person. And she’s fine with the ads
What used to be a promising domain for growth and creativity has degraded beyond repair. Juan Mendoza on March 5, 2024 In 2024, going viral on the web can spell almost certain disaster. The worst place for that to happen? On X, in what’s known as the “main character effect.” Ryan Broderick, the author of … Continue reading The zero-sum game of social media: When going viral spells disaster
By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls
