Tag Archives: Viral

How to Build a Viral Social Media Campaign: Your 9-Step Guide

Manisha Sukhyani September 23, 2021 Whether it’s to get in touch with loved ones, seek entertainment, or build a business, social networks are the first choice for multiple purposes. And marketers are no stranger to the opportunities. Precisely when 73% of consumers agreed to have been driven by a brand’s social media presence while making … Continue reading How to Build a Viral Social Media Campaign: Your 9-Step Guide

Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way

Viral Nation Launches Cross-Platform Influencer Marketing Tool

Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan  @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool

A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan  @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry